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About the Role

Lead marketing strategy and execution, managing a diverse team and budget to drive campaigns, events, and content. Partner with Business Development to support pipeline growth. This role requires understanding complex, relationship-driven markets and physical product marketing, with a focus on building trust and credibility. The ideal candidate is a strategist and executor who owns the entire marketing process from concept to results.

Responsibilities

Own Firestorm’s annual marketing strategy, setting vision, defining priorities, allocating resources, and translating goals into concrete campaigns and timelines.
Develop integrated, multi-channel campaign strategies aligned with product milestones, fundraising cycles, BD priorities, hiring pushes, and industry moments.
Set measurable goals for every initiative, ensuring accountability and delivering executive-ready performance reports with clear KPIs and ROI.
Partner with the founders and executive team to align marketing strategy with company growth objectives.
Create campaigns from concept to launch, including brief, strategy, messaging, creative direction, channel plan, and execution.
Direct the creative contractor roster (video, photography, graphic design) to produce assets that meet briefs, timelines, and brand standards.
Coordinate all asset creation with the marketing coordinator, covering social content, PR materials, digital assets, and collateral.
Lead the PR agency, setting direction, reviewing pitches and press materials, and ensuring a proactive media strategy.
Develop and maintain Firestorm’s brand identity, voice, and visual language across every channel and touchpoint.
Produce or oversee high-impact content including product videos, capability briefs, thought leadership, newsletters, customer stories, and investor materials.
Own the events strategy, identifying priority conferences, tradeshows, and industry gatherings, setting goals, and managing the full annual calendar.
Work directly with the events coordinator to plan and execute Firestorm’s presence from booth concept and speaking submissions to demo strategy and on-site logistics.
Lead pre-event campaign planning and post-event follow-up in close coordination with the BD team to maximize pipeline impact.
Develop activations and experiences that generate real attention and meaningful conversations.
Work shoulder-to-shoulder with the BD team to ensure marketing strategy, campaigns, and content are directly aligned with pipeline priorities and growth targets.
Build and maintain sales enablement materials (pitch deck, slick sheets), proposal support assets, and account-based content that accelerates BD conversations.
Develop customer-facing collateral (capability briefs, program slick sheets, technical one-pagers) that supports the BD team.
Participate in customer meetings, program reviews, and stakeholder engagements as a communications resource and brand ambassador.
Lead and coordinate a team of direct reports and extended contributors: marketing coordinator, podcast producer, events coordinator, PR agency, and creative contractors.
Set clear direction, maintain high creative standards, and hold every contributor accountable to deadlines and quality.
Own the marketing budget, prioritizing spend, tracking ROI, and reporting performance directly to the executive team.
Manage vendor and agency relationships, setting expectations, reviewing output, and maintaining discipline on budget and timelines.
Own Firestorm’s digital ecosystem: website, SEO/SEM, paid and organic social, and marketing operations.
Unify Firestorm’s presence across podcasts, video, press, events, and social under a single consistent voice and visual identity.
Serve as a trusted communications partner to the CEO and founders, supporting speechwriting, investor relations, board materials, and internal messaging.
Lead crisis and reactive communications, developing playbooks, messaging frameworks, and response protocols in partnership with leadership.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Business Administration or equivalent degree, or 12 years of relevant progressive experience in lieu of a degree.
U.S. Citizenship required due to ITAR regulations.
Ability to obtain and maintain a DoD security clearance.
8+ years of progressive marketing experience.
At least 3 years in a director-level or senior leadership role.
Experience creating and executing strategies personally, not delegating strategy up and execution down.
Experience marketing a physical product, understanding the dynamics of selling something tangible in a complex, relationship-driven market.
Proven track record leading a team of direct reports and managing external partners including agencies, contractors, and vendors.
Experience owning a marketing budget with direct accountability for spend, prioritization, and results.
Demonstrated ability to build campaigns from concept to launch across brand, content, digital, events, and earned media.
Experience working closely with a sales or BD team to directly support pipeline through marketing.
Exceptional writing, editing, and storytelling skills, able to make complex or technical subject matter clear, compelling, and human.
Experience in defense, aerospace, national security, government technology, or adjacent dual-use sectors (Preferred).
Familiarity with B2G markets and federal procurement dynamics, including how the DoD and intelligence community evaluate and engage vendors (Preferred).
Experience managing or directing a PR agency and holding them to a proactive earned media strategy (Preferred).

Skills

Marketing Strategy
Campaign Creation
Campaign Execution
Team Leadership
Budget Management
Creative Direction
Brand Identity Development
Content Production
Event Strategy
Event Execution
Business Development Partnership
Sales Enablement
Digital Ecosystem Management
SEO/SEM
Paid Social
Organic Social
Marketing Operations
Crisis Communications
Reactive Communications
Writing
Editing
Storytelling
Figma (Preferred)
Adobe Creative Suite (Preferred)

Location

San Diego, CA
Onsite at headquarters
Relocation assistance available
Travel up to 10%

Work Type

Full-time
Onsite

Experience Level

8+ years of progressive marketing experience
3+ years in a director-level or senior leadership role

Education Level

Bachelor’s degree in Marketing, Communications, Advertising, Business Administration or equivalent degree
MBA or advanced degree in marketing, communications, or a related field (Preferred)

Salary/Compensations

$160,000-195,000 USD base
Meaningful equity grant

Benefits

Comprehensive medical, dental, and vision plans
401(k) Retirement Savings Plan
Equity grants for new hires
Unlimited PTO
Generous company holiday calendar, including holiday hiatuses in July & December
Generous Parental Leave
Lifestyle Spending Account
FSA
DCFSA
HSA
Hospital Indemnity insurance
Critical Illness insurance
Accident insurance
Basic Life/AD&D, short-term and long-term disability insurance (100% covered by Firestorm)
Option to purchase additional life insurance for you and your family

About the Company

Firestorm is building the future of expeditionary defense manufacturing and autonomous systems.
The company addresses the problem of expensive, slow-to-produce, and difficult-to-sustain defense systems.
Develops mission-adaptable aerial systems and deployable manufacturing infrastructure.
Goal is to make defense systems rapidly deployable, adaptable, and producible at the point of need.
Products include modular unmanned aircraft and xCell, a deployable microfactory.
Backed by leading investors across defense, aerospace, and technology.
Redefining how defense capability is built, fielded, and sustained in contested environments.
Seeks builders, operators, and problem-solvers who want to work on meaningful technology with real-world impact.

Equal Opportunity

Firestorm is an equal opportunity employer, committed to creating a diverse and inclusive workplace, and upholding equitable hiring practices.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
We actively encourage members of recognized minorities, women, Veterans, and those with disabilities to apply, and we work to create a welcoming and supportive environment for all applicants throughout the interview process.
Firestorm is committed to fostering an inclusive and accessible work environment. If you require accommodations or assistance during the application process, please don’t hesitate to reach out to us at careers@launchfirestorm.com so we can provide the support you need.