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About the Role

This role involves leading the development and execution of B2B content across all marketing channels to support awareness, engagement, and revenue goals. The manager will work cross-functionally to create compelling storytelling and sales-driven content for corporate buyers, agency partners, and hospitality clients worldwide, shaping the voice for iconic events like the LA28 Olympic Games, Super Bowl, and Final Four.

Responsibilities

Lead creation of B2B marketing content supporting hospitality sales, partner engagement, and premium client experiences.
Develop integrated content for conversion across digital channels including paid media, email campaigns, landing pages, and account-based marketing.
Partner with sales and product marketing to translate hospitality offerings into conversion-oriented messaging for corporate audiences.
Identify storytelling opportunities related to sporting moments, hospitality trends, and cultural conversations.
Ensure content reflects brand voice and adheres to Olympic and partner guidelines.
Own and manage the B2B marketing content calendar across digital, email, web, social, and partner/agency channels.
Partner with design, photography, and video teams to produce premium marketing assets and campaign materials.
Optimize content for different platforms and audience segments throughout the customer journey.
Track asset needs and collaborate with creative resources to maintain fresh and relevant materials.
Support adaptation of marketing assets for various audiences (corporate buyers, agencies, international markets).
Monitor trends and industry news in sports, luxury hospitality, and entertainment for new content opportunities.
Track Olympic and rightsholder milestones to inform timely B2B marketing initiatives.
Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation, to optimize future campaigns.
Share trends, competitive insights, and emerging content strategies with the On Location team.
Collaborate with marketing and sales leadership to identify content needs for pipeline growth and client conversion.
Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones.
Maintain reporting and documentation on content and campaign results, audience insights, and content best practices.

Requirements

3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events.
Strong organizational and project management skills.
Strong writing, storytelling, and editorial skills with adaptability across audiences and channels.
Excellent written and verbal communication skills with attention to detail.
Comfortable working cross-functionally with creative, sales, partnerships, marketing, and executive stakeholders.
Familiarity with CRM, CMS, email marketing, analytics, and project management platforms.
Passion for sports, live events, and premium experiences.
Interest in global campaigns and international markets.
Experience working with agencies, sponsorship partners, or high-net-worth clientele (bonus).

Skills

B2B content marketing
Organizational skills
Project management skills
Writing skills
Storytelling skills
Editorial skills
Written communication
Verbal communication
Cross-functional collaboration
CRM
CMS
Email marketing
Analytics
Project management platforms

Location

Remote
New York
Los Angeles
Raleigh

Experience Level

3-5 years of experience

Salary/Compensations

$110,000 plus 5% annual bonus opportunity
$82,500 - $110,000 annually

Benefits

Health care
Retirement
Vacation
Paid time off
Additional offerings

About the Company

On Location is a global leader in premium experiential hospitality.
Offers ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture.
Provides access to official, immersive experiences at marquee events like the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, and NCAA Final Four.
Official partner/service provider to over 150 iconic rights holders including IOC, FIFA, NFL, NCAA, UFC, WWE, and PGA of America.
Owns and operates unique experiences.
Subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO owns UFC, WWE, and PBR.
TKO properties reach 1 billion households across 210 countries and territories.
TKO organizes over 500 live events year-round, attracting more than three million fans.
TKO services and partners with major sports rights holders through IMG and On Location.

Equal Opportunity

TKO is an Equal Opportunity Employer.
Complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
Makes employment decisions based on merit and qualifications, without considering race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other prohibited basis.
Provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.