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About the Role

Own marketing at Circleback as the first person in this role, building the function from scratch. The product has high retention; the challenge is increasing awareness and distribution. Develop creative strategies to grow awareness, align brand with product quality, generate buzz for new features, and convert attention into customers.

Responsibilities

• Find creative ways to increase product distribution.
• Build and run scalable growth experiments across paid, organic, community, partnerships, and content channels.
• Generate buzz for product launches, coordinating releases and building anticipation.
• Define and own Circleback's brand positioning and messaging, ensuring consistent public representation.
• Map the user journey, identify drop-off points, and collaborate with the team on solutions.
• Set up automated growth systems, including retargeting, intent-based lead capture, and website conversion tools.
• Analyze product and user data to inform targeting, effectiveness, and opportunity identification.
• Explore sales-assisted motions for expanding within existing customer companies.
• Collaborate with contractors or agencies for specialized design, advertising, or other work.

Requirements

• Experience owning the full marketing function at an early-stage company.
• Comfortable with brand and positioning work, running experiments, building automations, and data analysis.
• Ability to move fast, be resourceful, and work autonomously.
• Strong opinions on marketing, balanced with adaptability based on results.
• Strong writing skills, clear thinking on positioning, and ability to differentiate a product.
• Strong sense of taste and attention to detail in public brand representation.

Skills

• Brand positioning
• Growth experimentation
• Marketing automation
• Data analysis
• Professional writing
• Strategic positioning
• Product differentiation
• Attention to detail

Experience Level

• Early-stage company experience

About the Company

• Circleback builds a source of truth for company conversations, starting with AI meeting notes, action items, and search.
• Developing an AI-enabled platform to capture, organize, and action context from all company conversations (meetings, calls, emails).
• A small, Y Combinator-backed team that is profitable, growing virally, and serves thousands of paying customers including PostHog, Browserbase, and Gumloop.
• Ships fast with a high bar for quality.
• Small team addressing a large, newly emerging product category.
• Profitable and growing virally through word of mouth.
• Develops software that users love and use daily.