Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Drive FinCheck's reach and user adoption among small and medium-sized businesses through creative, data-driven campaigns. This role offers significant learning and growth opportunities for early-career marketing professionals.

Responsibilities

• Develop and implement measures to activate and engage SME customers of partner banks for FinCheck.
• Develop marketing and growth initiatives to increase FinCheck's visibility outside bank channels, attract new users, and strengthen VR Smart Guide's brand.
• Continuously refine marketing strategies using data-driven insights to enhance campaign effectiveness and maximize ROI.
• Conceive marketing and communication measures tailored to regional conditions, target groups, and digital maturity of partner banks.
• Plan, manage, and implement diverse marketing measures independently, including email, social media, print, performance, and online marketing.
• Build lead-nurturing processes with the Customer Success Team to activate potential users.
• Work data-driven, track KPIs across the conversion funnel, and continuously optimize campaigns.
• Collaborate closely with sales, product, partner banks, and external service providers to ensure successful initiatives.

Requirements

• First experience in B2B or B2B2C marketing, ideally with FinTech, banking, or complex products.
• Empathy and understanding of SME and self-employed needs.
• Proactive, experimental, fast learner, and open to pragmatic solutions.
• Ability to communicate complex topics simply and clearly.
• Very good German language skills (written and spoken).
• Fluent English.
• Ideally residing in Berlin or near Frankfurt/Eschborn.

Skills

• Google Analytics
• CRM systems (e.g., HubSpot)
• Marketing Automation Tools

Location

• Eschborn (near Frankfurt)
• Berlin
• Remote

Work Type

• Hybrid
• Remote

Experience Level

• Early-career marketing professionals
• First experience in B2B or B2B2C marketing

Benefits

• Annual education budget of up to 1,500 Euros for professional development.
• Freedom to shape your role and work for personal development and company success.
• Hybrid work environment with locations in Eschborn (near Frankfurt) and Berlin for collaboration, and flexible remote work.
• Diverse cultural mix, startup dynamism, and established brand stability.
• Opportunity to make a difference for small entrepreneurs and in shaping company culture, benefits, and success celebrations.

About the Company

• VR Smart Guide strengthens entrepreneurs and self-employed individuals by simplifying processes and eliminating uncertainties with digital accounting software and the FinCheck financial assistant, allowing customers to focus on their core business.
• VR Smart Guide's AI-powered platform proactively monitors the financial health of small businesses, analyzing liquidity and identifying potential challenges.
• The platform provides banks with real-time insights into their SME clients' financial situations, enabling tailored solutions, optimized sales processes, and stronger client relationships.
• VRSG is supported by a multidisciplinary, diverse team passionate about solving everyday problems for small businesses and banks, fostering a strong team spirit.