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About the Role
FrankieOne is scaling its marketing function, serving over 250 customers across 46 countries. This hands-on demand generation role focuses on establishing a dedicated field marketing capability. The role involves planning and executing Account-Based Marketing (ABM) programs for priority accounts and verticals, primarily utilizing events such as customer forums, industry conferences, webinars, and quarterly vertical events. The individual will operate across ANZ and emerging markets, managing campaign execution and reporting in HubSpot.
Responsibilities
- Plan and execute ABM programs targeting priority accounts and verticals, aligned with sales focus areas.
- Build target account lists in partnership with Sales, utilizing tools like Lusha and HubSpot.
- Create account-specific content and sequences, and track pipeline impact.
- Own end-to-end planning, execution, and follow-up for FrankieOne’s event program, including customer forums, webinars, industry conferences, and partner events.
- Deliver dedicated quarterly events supporting FrankieOne’s vertical go-to-market strategy, collaborating with Sales to ensure targeted and commercially valuable outcomes.
- Coordinate with Sales and Customer Success to curate attendee lists, manage logistics, and ensure measurable pipeline outcomes from events.
- Build repeatable event playbooks for program scalability.
- Execute and track campaigns in HubSpot across email, content, and webinars.
- Own campaign-level reporting on engagement, conversion, and pipeline contribution.
- Collaborate with RevOps to ensure data cleanliness and proper attribution.
- Support the Sales team with event collateral, ABM assets, and post-event follow-up coordination.
- Maintain and update marketing assets using Claude and existing brand templates.
Requirements
- 3–5 years of B2B marketing experience, ideally within SaaS, fintech, or regulated industries.
- Proven experience planning and executing ABM and demand generation programs targeting named accounts and verticals.
- Strong track record delivering field marketing programs, including events, conferences, customer roundtables, and webinars.
- Strong working knowledge of HubSpot (or comparable marketing automation platform) for campaign execution, workflows, and reporting.
- Comfort working with marketing data, including pulling reports, interpreting results, and adjusting approach.
- Excellent project management skills, capable of running multiple events and campaigns simultaneously.
- Strong stakeholder management skills, collaborating closely with Marketing, Sales, Customer Success, and external partners.
- Bias toward action, proactively driving initiatives.
Skills
- HubSpot
- Lusha
- Marketing data analysis
- Project management
- Stakeholder management
- Account-Based Marketing (ABM)
- Demand generation
- Field marketing
- Event planning and execution
- Campaign execution and reporting
- Content creation
- Sales enablement
- Identity verification
- Compliance
- AML/KYC
- Financial services industry experience
- Google Analytics
- Search Console
- Process building in scaling environments
Location
- ANZ
- Emerging markets
- Sydney
- Melbourne
Work Type
- Onsite
- Travel required
Experience Level
- 3-5 years of B2B marketing experience
About the Company
- FrankieOne is a scaling company serving over 250 customers across 46 countries.