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About the Role
The Senior Social Media Manager will join a growing social-first agency team, bringing brand voices to life across platforms, crafting engaging content, and staying current with cultural trends. This role involves partnering with account, strategy, creative, production, influencer, and paid media teams to develop and execute social media programs that drive business results. The position requires expertise in strategy, content leadership, and social media, encompassing day-to-day social planning, channel management, content strategy development, cultural opportunity identification, and creative guidance.
Responsibilities
- Partner with account and strategy teams to translate client goals into social media and content strategies that drive measurable business outcomes.
- Identify emerging trends, cultural moments, creator behaviors, and platform opportunities that increase relevance, engagement, and brand affinity.
- Contribute audience insights, competitive observations, and platform expertise to support account growth and performance.
- Lead social content planning across TikTok, Instagram, YouTube Shorts, Threads, and emerging platforms.
- Partner with creative teams to develop social-first concepts, campaigns, and content ideas informed by audience behavior, cultural trends, and business priorities.
- Lead social content review processes and provide strategic feedback on creative concepts, copy, and platform execution.
- Ensure content aligns with brand voice, platform best practices, and campaign objectives.
- Identify content gaps and proactively recommend opportunities that strengthen content performance and audience engagement.
- Own day-to-day content calendar management, publishing, and channel operations across client social platforms.
- Oversee community management, audience engagement, and social listening efforts across client channels.
- Monitor audience sentiment, brand conversations, and emerging cultural moments to identify engagement opportunities and potential issues.
- Surface community insights and audience feedback to clients and internal teams to inform future content and strategy.
- Analyze social performance data and translate findings into actionable recommendations that improve content effectiveness and engagement.
- Present reporting, insights, and optimization recommendations to clients and internal stakeholders.
- Conduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trends.
- Collaborate with account, creative, production, influencer, and paid media teams to ensure seamless execution across all social initiatives.
- Contribute to agency thought leadership through trend forecasting, platform insights, and social media best practices.
Requirements
- 5+ years of social media experience in an agency or consumer-facing brand environment.
- Deep understanding of social platforms, internet culture, creator ecosystems, and emerging digital trends.
- Experience managing brand presence across TikTok, Instagram, YouTube Shorts, Threads, and emerging channels.
- Experience developing social-first content strategies and translating business objectives into engaging content programs.
- Proven ability to provide strategic feedback on creative concepts, copy, and social executions.
- Experience leading community management and building engaged online audiences.
- Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
- Self-starter who takes ownership, solves problems proactively, and thrives in collaborative, evolving environments.
- Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands.
- Experience with influencer marketing and creator partnerships.
- Familiarity with tools such as Sprout Social, Tubular, Siftsy, or similar platforms.
- Experience supporting launches, activations, or live event coverage.
Skills
- Content strategy
- Editorial skills
- Storytelling
- Copywriting
- Analytical skills
- Communication skills
- Presentation skills
- Client management skills
- Influencer marketing
- Creator partnerships
- Sprout Social
- Tubular
- Siftsy
Experience Level
- 5+ years of social media experience
Salary/Compensations
- $85,000-100,000
Benefits
- Competitive salaries
- Pay equity across the company
About the Company
- Movers+Shakers is a social-first agency.
- Movers+Shakers prides itself on competitive salaries and pay equity across the company.