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About the Role

This results-driven role focuses on owning regional pipeline growth across AI and non-AI offers. Responsibilities include building and executing country-specific go-to-market plans, improving lead quality and conversion, and identifying effective channels, markets, offers, and messages. The role involves close collaboration with SDRs, sales leaders, partnerships, agencies, freelancers, and global marketing teams to diagnose funnel gaps, optimize regional spend, and drive measurable growth across key AMER markets.

Responsibilities

Own AMER regional pipeline targets across AI and non-AI offers
Build and execute the AMER marketing plan by country, segment, and channel
Improve lead quality, conversion to opportunity, and pipeline efficiency
Identify reasons for market, channel, offer, and competitor wins or losses
Drive country-specific go-to-market plays for key AMER markets
Collaborate with SDRs, sales leaders, partnerships, and global marketing to improve conversion rates
Diagnose and resolve funnel leaks across various marketing elements
Develop regional growth strategies using diverse marketing channels
Create and execute recovery plans for underperforming markets
Ensure clarity, accountability, and measurable output from stakeholders
Recruit and manage regional freelancers or agencies as needed

Requirements

Proven experience in B2B regional, demand generation, growth, or field marketing roles, ideally across the Americas
Strong understanding of pipeline generation, funnel conversion, lead quality, and sales-marketing alignment
Experience building and executing multi-channel marketing plans
Ability to analyze performance data and translate insights into actionable strategies
Strong collaboration skills with sales, SDR, partnerships, global marketing, agencies, and external vendors
Diagnose funnel issues and improve conversion across the buyer journey
Operate with revenue targets, clear KPIs, and accountability for business outcomes
Excellent communication, prioritization, and project management skills
Experience managing freelancers, agencies, or contractors is a plus
Familiarity with AI, data, SaaS, or technology markets is a plus

Skills

Pipeline generation
Funnel conversion
Lead quality
Sales-marketing alignment
Multi-channel marketing
Performance analysis
Collaboration
Funnel issue diagnosis
Communication
Prioritization
Project management

Location

San Francisco
New York City

Work Type

Hybrid

Experience Level

Proven experience