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About the Role

Lead strategic thinking for category-leading brands, redefining briefs and unlocking new client opportunities. Develop clear, ambitious strategies by integrating data, culture, and human behavior to drive measurable business outcomes. Partner with senior client leaders and cross-functional teams to ensure strategy translates into real-world impact. This highly visible role influences agency strategic thinking, contributes to thought leadership, and inspires teams across clients and the wider business.

Responsibilities

Lead the development of insight-driven, integrated media and communications strategies across key client accounts
Elevate the quality of strategic output across briefs, annual plans, thought leadership, and award submissions
Embed Starcom’s Focus Framework into planning approaches to define growth ambition, audiences, and channels
Partner with senior clients and internal stakeholders to shape strategy, challenge thinking, and unlock new growth opportunities
Lead workshops, brainstorms, and presentations that bring strategic thinking to life in clear, compelling ways
Support teams on responses to briefs and represent Starcom’s strategic capability in key client moments
Apply behavioural science, marketing science, and analytics to inform strategy and measurement frameworks
Champion the use of data, research tools, and advanced analytics to drive actionable insights and results
Stay ahead of evolving consumer behaviour, media trends, and emerging technologies
Contribute to thought leadership, strategic narratives, and industry-facing content
Support new business pitches, bringing bold thinking and clear strategic direction
Work collaboratively across planning, activation, data, and broader Publicis Groupe teams to deliver integrated solutions
Inspire teams by connecting strategy through to execution and measurable outcomes

Requirements

7+ years of experience leading media strategy across complex client portfolios
Excellent understanding of the Australian media landscape and how to leverage it for growth
Strong expertise in developing integrated, insight-led communications strategies
Advanced understanding of marketing science, behavioural economics, and their application in planning
Ability to apply data and analytics to inform strategy and build effective measurement frameworks
Exceptional storytelling and presentation skills, bringing complex ideas to life in a clear, engaging way
Confidence influencing senior stakeholders and presenting strategic vision internally and externally

Skills

Experience using tools such as GWI, Nielsen, AQX/AdIntel or WARC
Exposure to new business pitching and developing strategic responses
Experience building or evolving frameworks, tools, or strategic products
Familiarity with attribution models and advanced measurement approaches
Experience working across high-profile or global brands

Experience Level

7+ years of experience

Benefits

Encouraging, positive, and collaborative culture
Role with real variety, exposure, and opportunity to grow
Close work with senior leaders and stakeholders during business growth, momentum, and transformation
Flexible working and a culture that values trust, balance, and wellbeing
Opportunities to fulfil growth and career development ambitions
Part of the Publicis Groupe family, a recent winner of the Employer of Choice Awards
Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
Creative, lively, and rewarding office environment
Publicis Liberté flexibility approach ('working your way with us')
Access to Global AI Platform Marcel, connecting employees with career mobility and collaboration opportunities
Extensive Learning & Development opportunities including more than 15,000 learning programs via Marcel Classes
Culture of open feedback and support through Career Conversations program
Committed Diversity, Equality, and Inclusion strategy driven through Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees
Birthday Leave
Flexible Public Holidays
Additional 5 days of leave after 2 years of service
Work Your World program enabling employees to work from anywhere in the world for up to 6 weeks per year
Parental leave policy with up to 18 weeks based on tenure
Paid primary carer leave
Secondary carer swap
Cub Care leave
Access to counsellors, psychologists, and professionals through Sonder (digital wellbeing platform)
Workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses (Working With Cancer Pledge)

About the Company

Starcom helps brands focus on what drives real growth in a complex, fast-moving marketing landscape.
Starcom's Focus Framework provides clarity to identify key audiences, ideas, media, and metrics, turning complexity into impact.
Starcom values smart thinking, meaningful collaboration, and making a real difference.
Starcom. Focus For Growth.
Publicis Groupe is one of the world's most progressive and dynamic modern communications businesses.
Publicis Groupe is a recent winner of the Employer of Choice Awards.

Equal Opportunity

Applicants are encouraged to apply even if they don't meet every requirement, as the company values inclusion, collaboration, adaptability, fearlessness, and integrity.
Publicis Groupe is committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
The company believes diverse teams deliver the best solutions to clients and values the skills, knowledge, and experience that difference brings.
Publicis Groupe is committed to providing reasonable adjustments for people with disability or those requiring additional support throughout the application process.