About the Role
At Zenith, performance is a growth engine. This Senior Performance Director role is central to a global blue-chip client, shaping brand experiences across markets. It's a high-profile opportunity to drive meaningful business outcomes through performance media, setting ambition, direction, and standards. The role translates complex business objectives into performance-led solutions with commercial impact, partnering with senior stakeholders for clear leadership. It oversees markets and teams, ensuring consistent, market-leading performance capability and continuous evolution through data, technology, and innovation. We seek a leader with deep performance media expertise, strong strategic thinking, and commercial acumen, confident in influencing senior levels, inspiring teams, and defining excellence in performance.
Responsibilities
- Develop and own global performance strategy, activating with local nuance across key markets.
- Ensure strategy aligns with business outcomes within a single performance measurement framework.
- Lead a team activating digital channels (programmatic, search, social) for consistent quality and strategic coherence.
- Provide thought leadership on effectiveness, consolidating results across markets into a unified performance measurement framework.
- Act as the client's go-to performance advertising expert and team figurehead for performance media.
- Contribute to upstream brief responses and larger strategic conversations.
- Maintain in-depth knowledge across all performance media channels and platforms.
- Effectively plan and buy performance media, leading responses on key briefs and new business opportunities.
- Collaborate with digital client teams to enhance planning outputs and capability.
- Upskill teams, share knowledge, and promote performance excellence across all markets.
- Build and own a strong point of view on performance channels and market opportunities.
- Drive innovation through testing, learning, trialling betas, and partnering with PMX.
- Lead and manage team outputs across planning, implementation, optimisation, reporting, and billing.
- Quality control implementation responses and plans, ensuring storytelling, logic, substantiation, and detail.
- Ensure effective campaign optimisation and ongoing performance monitoring.
- Be deeply familiar with systems and tools to support teams in usage and interpretation.
- Solve system issues directly or identify appropriate escalation paths.
- Lead, manage, and develop high-performing teams, fostering a motivated and engaged culture.
- Manage team members' growth and development, including direct report reviews, goal setting, and career plans.
- Onboard new team members into operational processes, goals, and vision.
- Allocate resources across competing workstreams, maintaining capacity awareness.
- Train and mentor team members in performance planning, buying, optimisation, reporting, presentation, and client service skills.
- Act as a figurehead for behavior, standards, and ways of working, communicating direction clearly.
- Identify talent gaps, support hiring, and build succession plans.
Requirements
- Proven experience leading performance media strategy across multiple markets or global clients.
- Demonstrated ability to translate business objectives into performance-led strategies that drive measurable growth.
- Experience setting direction, standards, and frameworks for performance across planning, activation, and optimisation.
- Strong, hands-on knowledge across Paid Search, Paid Social, and Programmatic.
- Background in activation with knowledge across SA360, Meta, DV360, TTD, Ad verification, and Brand safety platforms (preferred).
- Experience overseeing end-to-end campaign delivery (planning, buying, optimisation, reporting).
- Ability to quality control strategy, execution, and outputs across multiple channels and teams.
- Strong understanding of performance measurement frameworks linking media to business outcomes.
- Experience with advanced analytics, attribution, and performance reporting tools.
- Working knowledge of tracking, tagging, and performance data interpretation.
- Senior advisor to clients, contributing to strategic conversations and brief responses.
- Ability to influence senior stakeholders and lead strategic performance conversations.
- Proven track record leading and developing high-performing teams across performance disciplines.
- Experience in coaching, mentoring, and building capability across teams and markets.
- Experience managing direct reports, performance reviews, and career development planning.
- Performance, Analytical, and Solutions focused.
- Commercially minded, focused on measurable business outcomes and continuous improvement.
- Confident communicator who can simplify complexity.
- Collaborative, inclusive, and team-oriented.
- Adaptable and comfortable navigating change.
- Detail-oriented, organised, and accountable.
Skills
- Performance Media Strategy
- Paid Search
- Paid Social
- Programmatic
- SA360
- Meta
- DV360
- TTD
- Ad verification platforms
- Brand safety platforms
- Advanced Analytics
- Attribution
- Performance Reporting Tools
- Tracking
- Tagging
- Performance Data Interpretation
- Team Leadership
- Coaching
- Mentoring
- Client Service
- Strategic Thinking
- Commercial Acumen
- Communication
- Problem Solving
Experience Level
- Senior
- Proven experience leading performance media strategy
- Proven track record leading and developing high performing teams
Benefits
- Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- Creative, lively, and rewarding office environment.
- Publicis Liberté flexibility approach ("working your way with us").
- Access to Global AI Platform Marcel for career mobility and global collaboration.
- Extensive Learning & Development opportunities (15,000+ programs via Marcel Classes).
- Culture of open feedback and support through Career Conversations program.
- Committed Diversity, Equality, and Inclusion strategy (Viva Women, Égalité, enABLE, EmbRACE, Écologique committees).
- Birthday Leave.
- Flexible Public Holidays.
- Additional 5 days of leave after 2 years of service.
- Work Your World program (work from anywhere for up to 6 weeks/year).
- Parental leave policy (up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, Cub Care leave).
- Access to counsellors, psychologists, and professionals through Sonder (digital wellbeing platform).
- Workplace supporting employees with life-threatening illnesses (Working With Cancer Pledge).
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
About the Company
- Zenith is a connected team driven to create new perspectives through modern media.
- Believes marketing is a powerful investment for building brands and increasing profitability.
- Unlocks growth opportunities by placing consumer behavior, attitudes, and insights at the heart of operations.
- Delivers return on investment, imagination, and insight.
- Values its people, attracting, retaining, developing, and growing bright talent.
- Operates with behaviors: Be Bold, Be Kind, Be Better Together.
- Determined to eradicate barriers preventing people from achieving their fullest potential.
- Offers progressive flexible working options, reinforced through values.
- Prioritizes mental health & wellbeing, championed internally.
- Fosters a fun environment, constantly reinventing connections.
- Part of Publicis Groupe, a winner of the Employer of Choice Awards.
- Seeks a supportive and collaborative culture.
- Encourages innovative thinking from clients.
- Provides ambition to fulfill career goals within a large business.
Equal Opportunity
- Encourages applications from all, even if not every requirement is met, focusing on values of inclusion, collaboration, adaptability, fearlessness, and integrity.
- Committed to inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
- Believes diverse people reflect diverse communities and deliver best client solutions.
- Values diversity and the skills, knowledge, and experience difference brings.
- Committed to providing reasonable adjustments for people with disability or those requiring additional support.
