Senior Performance Director at Publicis Groupe Holdings B.V | AUS | Rezi

Senior Performance Director at Publicis Groupe Holdings B.V

Senior Performance Director

Publicis Groupe Holdings B.V · AUS

1 months ago

Senior Performance Director

Publicis Groupe Holdings B.V · AUS

a month ago
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About the Role

At Zenith, performance is a growth engine. This Senior Performance Director role is central to a global blue-chip client, shaping brand experiences across markets. It's a high-profile opportunity to drive meaningful business outcomes through performance media, setting ambition, direction, and standards. The role translates complex business objectives into performance-led solutions with commercial impact, partnering with senior stakeholders for clear leadership. It oversees markets and teams, ensuring consistent, market-leading performance capability and continuous evolution through data, technology, and innovation. We seek a leader with deep performance media expertise, strong strategic thinking, and commercial acumen, confident in influencing senior levels, inspiring teams, and defining excellence in performance.

Responsibilities

  • Develop and own global performance strategy, activating with local nuance across key markets.
  • Ensure strategy aligns with business outcomes within a single performance measurement framework.
  • Lead a team activating digital channels (programmatic, search, social) for consistent quality and strategic coherence.
  • Provide thought leadership on effectiveness, consolidating results across markets into a unified performance measurement framework.
  • Act as the client's go-to performance advertising expert and team figurehead for performance media.
  • Contribute to upstream brief responses and larger strategic conversations.
  • Maintain in-depth knowledge across all performance media channels and platforms.
  • Effectively plan and buy performance media, leading responses on key briefs and new business opportunities.
  • Collaborate with digital client teams to enhance planning outputs and capability.
  • Upskill teams, share knowledge, and promote performance excellence across all markets.
  • Build and own a strong point of view on performance channels and market opportunities.
  • Drive innovation through testing, learning, trialling betas, and partnering with PMX.
  • Lead and manage team outputs across planning, implementation, optimisation, reporting, and billing.
  • Quality control implementation responses and plans, ensuring storytelling, logic, substantiation, and detail.
  • Ensure effective campaign optimisation and ongoing performance monitoring.
  • Be deeply familiar with systems and tools to support teams in usage and interpretation.
  • Solve system issues directly or identify appropriate escalation paths.
  • Lead, manage, and develop high-performing teams, fostering a motivated and engaged culture.
  • Manage team members' growth and development, including direct report reviews, goal setting, and career plans.
  • Onboard new team members into operational processes, goals, and vision.
  • Allocate resources across competing workstreams, maintaining capacity awareness.
  • Train and mentor team members in performance planning, buying, optimisation, reporting, presentation, and client service skills.
  • Act as a figurehead for behavior, standards, and ways of working, communicating direction clearly.
  • Identify talent gaps, support hiring, and build succession plans.

Requirements

  • Proven experience leading performance media strategy across multiple markets or global clients.
  • Demonstrated ability to translate business objectives into performance-led strategies that drive measurable growth.
  • Experience setting direction, standards, and frameworks for performance across planning, activation, and optimisation.
  • Strong, hands-on knowledge across Paid Search, Paid Social, and Programmatic.
  • Background in activation with knowledge across SA360, Meta, DV360, TTD, Ad verification, and Brand safety platforms (preferred).
  • Experience overseeing end-to-end campaign delivery (planning, buying, optimisation, reporting).
  • Ability to quality control strategy, execution, and outputs across multiple channels and teams.
  • Strong understanding of performance measurement frameworks linking media to business outcomes.
  • Experience with advanced analytics, attribution, and performance reporting tools.
  • Working knowledge of tracking, tagging, and performance data interpretation.
  • Senior advisor to clients, contributing to strategic conversations and brief responses.
  • Ability to influence senior stakeholders and lead strategic performance conversations.
  • Proven track record leading and developing high-performing teams across performance disciplines.
  • Experience in coaching, mentoring, and building capability across teams and markets.
  • Experience managing direct reports, performance reviews, and career development planning.
  • Performance, Analytical, and Solutions focused.
  • Commercially minded, focused on measurable business outcomes and continuous improvement.
  • Confident communicator who can simplify complexity.
  • Collaborative, inclusive, and team-oriented.
  • Adaptable and comfortable navigating change.
  • Detail-oriented, organised, and accountable.

Skills

  • Performance Media Strategy
  • Paid Search
  • Paid Social
  • Programmatic
  • SA360
  • Meta
  • DV360
  • TTD
  • Ad verification platforms
  • Brand safety platforms
  • Advanced Analytics
  • Attribution
  • Performance Reporting Tools
  • Tracking
  • Tagging
  • Performance Data Interpretation
  • Team Leadership
  • Coaching
  • Mentoring
  • Client Service
  • Strategic Thinking
  • Commercial Acumen
  • Communication
  • Problem Solving

Experience Level

  • Senior
  • Proven experience leading performance media strategy
  • Proven track record leading and developing high performing teams

Benefits

  • Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
  • Creative, lively, and rewarding office environment.
  • Publicis Liberté flexibility approach ("working your way with us").
  • Access to Global AI Platform Marcel for career mobility and global collaboration.
  • Extensive Learning & Development opportunities (15,000+ programs via Marcel Classes).
  • Culture of open feedback and support through Career Conversations program.
  • Committed Diversity, Equality, and Inclusion strategy (Viva Women, Égalité, enABLE, EmbRACE, Écologique committees).
  • Birthday Leave.
  • Flexible Public Holidays.
  • Additional 5 days of leave after 2 years of service.
  • Work Your World program (work from anywhere for up to 6 weeks/year).
  • Parental leave policy (up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, Cub Care leave).
  • Access to counsellors, psychologists, and professionals through Sonder (digital wellbeing platform).
  • Workplace supporting employees with life-threatening illnesses (Working With Cancer Pledge).
  • Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

  • Zenith is a connected team driven to create new perspectives through modern media.
  • Believes marketing is a powerful investment for building brands and increasing profitability.
  • Unlocks growth opportunities by placing consumer behavior, attitudes, and insights at the heart of operations.
  • Delivers return on investment, imagination, and insight.
  • Values its people, attracting, retaining, developing, and growing bright talent.
  • Operates with behaviors: Be Bold, Be Kind, Be Better Together.
  • Determined to eradicate barriers preventing people from achieving their fullest potential.
  • Offers progressive flexible working options, reinforced through values.
  • Prioritizes mental health & wellbeing, championed internally.
  • Fosters a fun environment, constantly reinventing connections.
  • Part of Publicis Groupe, a winner of the Employer of Choice Awards.
  • Seeks a supportive and collaborative culture.
  • Encourages innovative thinking from clients.
  • Provides ambition to fulfill career goals within a large business.

Equal Opportunity

  • Encourages applications from all, even if not every requirement is met, focusing on values of inclusion, collaboration, adaptability, fearlessness, and integrity.
  • Committed to inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
  • Believes diverse people reflect diverse communities and deliver best client solutions.
  • Values diversity and the skills, knowledge, and experience difference brings.
  • Committed to providing reasonable adjustments for people with disability or those requiring additional support.