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About the Role

This role involves shaping how audiences experience a global blue-chip client's brand across markets and moments. It's a high-profile opportunity to establish the planning approach, defining the client's presence across channels, regions, and cultural moments. The position requires connecting business ambition, audience insight, and channel thinking to deliver measurable impact, leading end-to-end communications planning, and balancing long-term brand building with performance outcomes within a multi-market ecosystem. The role partners with senior stakeholders, influences international strategy, and integrates creativity, data, and media innovation.

Responsibilities

Lead development of insight-led, data-driven communications strategies for measurable ROI across digital and offline channels.
Establish and govern planning frameworks, ensuring consistency, quality, and best practice across markets and teams.
Own end-to-end planning craft, ensuring consistency, quality, and clarity of all outputs.
Design full-funnel communications approaches across paid, owned, and earned channels, mapping the consumer journey.
Build trusted relationships with clients and stakeholders, advising on channel strategy, audience insight, and campaign effectiveness.
Present strategies and recommendations with clarity, confidence, and influence.
Oversee rollout and governance of planning frameworks and playbooks across markets, ensuring local adaptation and strategic integrity.
Develop scalable ways of working for consistency, regional nuance, and flexibility.
Lead post-campaign analysis, translating results into actionable learnings and future planning principles.
Drive continuous optimization of channel mix, sequencing, and audience strategies.
Coach and mentor, fostering collaboration, curiosity, and continuous improvement.
Work seamlessly across strategy, analytics, and specialist teams for integrated, high-impact outputs.
Champion new thinking in communications planning across digital, social, and emerging channels.
Act as a communications planning subject matter expert, contributing to capability uplift.

Requirements

6+ years of full-funnel media planning experience across digital and offline channels.
Experience in a regional or multi-market environment for complex, high-value client accounts.
Strong strategic mindset to translate data and insights into clear, actionable plans.
Experience developing and governing planning frameworks, playbooks, or ways of working across teams or markets.
Ability to balance strategic direction with local market flexibility and consistency at scale.
Confident stakeholder management, engaging senior clients and influencing decision-making.
Demonstrated ability to connect brand and performance thinking for measurable business outcomes.
Strong storytelling and presentation skills, simplifying complexity.
Experience mentoring or leading teams with a collaborative and inclusive leadership style.
Curiosity and passion for innovation across media, technology, and consumer behavior.
Ability to prioritize, manage multiple workstreams, and operate effectively in fast-paced environments.
Exposure to test-and-learn frameworks, innovation programs, or advanced data-led planning environments.
Experience managing teams, coaching talent, or contributing to capability building within an agency.
Clear sense of planning rigor and governance, including budget stewardship, risk awareness, and accountability.
Strategic, curious, and solutions-focused.
Commercially minded, focused on measurable business outcomes and continuous improvement.
Confident communicator who can simplify complexity.
Collaborative, inclusive, and team-oriented.
Adaptable and comfortable navigating change.
Detail-oriented, organized, and accountable.

Experience Level

6+ years of experience

Benefits

Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
Creative, lively, and rewarding office environment.
Publicis Liberté flexibility approach ("working your way with us").
Access to Global AI Platform Marcel for career mobility and global collaboration.
Extensive Learning & Development opportunities, including over 15,000 programs via Marcel Classes.
Culture of open feedback and support through Career Conversations program.
Committed Diversity, Equality, and Inclusion strategy via Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
Leave benefits: Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
Work Your World program: flexibility to work from anywhere for up to 6 weeks per year.
Parental leave policy: up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder (digital wellbeing platform).
Workplace supporting employees with life-threatening illnesses (Working With Cancer Pledge).
Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

About the Company

Zenith is a connected team driven to create new perspectives through modern media.
Believes marketing is a powerful investment for building brands and increasing profitability.
Unlocks growth opportunities by focusing on consumer behavior, attitudes, and insights.
Delivers return on investment, imagination, and insight.
Prioritizes attracting, retaining, developing, and growing industry talent.
Operates with behaviors: Be Bold, Be Kind, Be Better Together.
Committed to eradicating barriers to employee potential.
Offers progressive flexible working options, reinforced by values.
Prioritizes mental health and wellbeing, championed internally.
Fosters a fun environment, constantly reinventing connections.

Equal Opportunity

Encourages applications from all candidates, even if they don't meet every requirement, focusing on values like inclusion, collaboration, adaptability, fearlessness, and integrity.
Diversity, Inclusion, and Equity are core to Publicis Groupe's DNA.
Committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
Believes diverse people reflect diverse communities and deliver the best client solutions.
Values diversity and the skills, knowledge, and experience it brings.
Committed to providing reasonable adjustments for people with disability or those requiring additional support during the application process.