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About the Role

Responsible for the strategic development of the Programmatic Business across markets and brands. Scale growth, shape the innovation agenda, and ensure economic performance and high consulting quality. Lead a multidisciplinary team (including Nearshore/Offshore) and elevate Programmatic Value Creation through enablement, strong prioritization, and delivery excellence.

Responsibilities

• Strategically develop Programmatic, including identifying new growth areas, innovation, and cross-brand prioritization.
• Provide disciplinary and content-related leadership and development for the team, including talent attraction, people development, and career progression.
• Ensure economic profitability, forecasting, and revenue management in close partnership with Finance/Controlling.
• Manage FTE planning, efficient resource allocation, and optimal team utilization.
• Oversee commitments, savings, tracker data, and prioritization in coordination with PMX.
• Ensure compliance and audit readiness.
• Drive scaling, automation, efficiency improvements, and process optimization.
• Build and maintain a strong knowledge culture, best practice sharing, and community building.
• Provide thought leadership and represent the Programmatic Unit internally and externally.

Requirements

• Several years of professional experience in Media Activation with a focus on Programmatic Advertising.
• Profound knowledge and practical experience using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
• Excellent analytical skills, with a strong ability to interpret KPIs and derive data-driven optimization strategies.
• Technical understanding, including expertise in implementing and using tracking systems and experience with advanced AdTech tools.
• Good English language skills, both written and spoken, for working in an international environment.

Skills

• Programmatic Advertising
• Media Activation
• DSPs (DV360, The Trade Desk, Amazon DSP)
• AdTech solutions
• Analytical skills
• KPI interpretation
• Data-driven optimization strategies
• Technical understanding
• Tracking systems
• Advanced AdTech tools
• English (written and spoken)

Location

• Berlin
• Düsseldorf
• Frankfurt am Main
• Hamburg
• München

Work Type

• Full-time
• Hybrid work model
• Worldwide work possible

Experience Level

• Several years of professional experience

Benefits

• Digital learning platform for professional development
• Individual career perspectives and structured development
• Extensive national and international development programs
• Open feedback culture with structured performance management
• Mentoring program
• Ability to work worldwide (up to 6 weeks per year)
• Flexible working hours
• Company children's emergency care ("Notfallmamas")
• Subsidy for Deutschlandticket
• BusinessBike
• Overtime compensation
• 30 days of vacation and additional special leave days
• Company sports activities
• Urban Sports Club membership
• Mental Health Program
• Working with Cancer Policy
• Diversity, Equity & Inclusion initiatives
• Sustainability Squad
• Social Projects
• Welcome Week
• Buddy Program
• Intensive onboarding

About the Company

• Publicis Media is the world's second-largest media agency network.
• Part of the French communications group Publicis Groupe.
• Global holding company operating through agency brands Zenith, Starcom, and Spark, which manage and develop client business in strategic communication consulting in over 100 countries.
• Central specialist teams support agency clients in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Equal Opportunity

• We value diversity and are eager to learn how your experience can enrich our team.