Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Digital Content Data Analyst, you will be a key member of the Content Marketing Analytics team, responsible for owning and managing the end-to-end analytics process for content marketing. You will use tools like Adobe Analytics, Snowflake, Sigma, ContentSquare, BrandWatch, and Google Search Console to track, analyze, and report on digital content performance across channels. Your insights will help the team make informed decisions to optimize campaigns, improve customer experiences, and contribute to business growth.

Responsibilities

• Determine strategic goals and direction for Content Marketing using data and analysis
• Own and manage the end-to-end analytics process for Content Marketing, including data collection, reporting, and insight generation across platforms such as Adobe Analytics, Sigma, ContentSquare, BrandWatch, and Google Search Console
• Deliver quarterly analytics reviews that include blog performance, goal tracking, and strategic recommendations for upcoming quarters and annual planning
• Represent Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework
• Collaborate with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives
• Transform raw data into clear, compelling narratives that inform content strategy and help partners across Marketing understand performance trends

Requirements

• 5+ years of related experience in data analytics, digital analytics, or a similar role
• Experience with Adobe Analytics or a similar web analytics platform
• Experience working with data warehousing tools such as Snowflake or similar platforms

Skills

• Adobe Analytics
• Snowflake
• Sigma
• ContentSquare
• BrandWatch
• Google Search Console
• Data analysis (inspecting, cleansing, transforming, modeling data)
• Statistical analysis
• Data visualization
• SQL
• Analytical thinking (breaking down complex data, identifying patterns and trends, applying logical reasoning)
• Data operations (collection, processing, storage, distribution, quality improvement, governance)
• Business analysis (evaluating operations, interpreting data for improvement, providing recommendations)
• Data transformation (converting data formats, cleaning and standardizing data, designing workflows)
• Sound decision making
• Excellent verbal communication
• Excellent written communication
• Cross-team collaboration

Location

• Pleasanton, CA, USA
• Other US locations
• Flexible work model (at least 50% in-office/field quarterly)
• Remote "home office" roles with office visit opportunities

Work Type

• Full-time
• Hybrid (Flex Work model)

Experience Level

• 5+ years of experience

Salary/Compensations

• Primary Location Base Pay Range: $118,600 USD - $177,800 USD
• Additional US Location(s) Base Pay Range: $100,100 USD - $177,800 USD
• Eligible for Workday Bonus Plan or role-specific commission/bonus
• Eligible for annual refresh stock grants

Benefits

• Workday Bonus Plan eligibility
• Role-specific commission/bonus eligibility
• Annual refresh stock grants

About the Company

• Fortune 500 company.
• Leading AI platform for managing people, money, and agents.
• Shapes the future of work.
• Culture rooted in integrity, empathy, and shared enthusiasm.
• Committed to bringing passion for data and actionable insights to the Marketing organization.
• Content Marketing Analytics team helps the Marketing team understand performance and improve content experiences.
• Company values fun.

Equal Opportunity

• Workday is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.
• Considers qualified applicants with arrest and conviction records in accordance with applicable Fair Chance law.
• Committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.
• Provides reasonable accommodations for qualified individuals with disabilities, disabled veterans, and for religious reasons.
• Does not discriminate based on age, ancestry, color, gender (including pregnancy), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.