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About the Role

Lead strategic development and delivery of influencer programs across paid, owned, and earned channels, ensuring insight-led, culturally relevant work with measurable business impact. Shape the quality and ambition of influencer output, creating best-in-class campaigns across TikTok, Meta, YouTube, Snapchat, and emerging platforms. Requires deep beauty expertise across luxury and consumer brands, understanding category nuances, talent ecosystems, and influence within the beauty landscape.

Responsibilities

Be the agency's expert in influencer marketing, enhancing Herd MSL's offering.
Provide strategic oversight for influencer programs on key accounts, ensuring excellence in approach, compliance, creativity, and measurable commercial impact.
Lead the development of best-in-class, end-to-end influencer strategies that are insight-led, culturally relevant, and integrated across social, content, PR, media, and brand platforms.
Manage daily relationships within the agency village, including paid media and creative agencies, understanding influencer integration into paid media environments.
Integrate influencer thinking into upstream strategy and client conversations, identifying opportunities for brand and business growth through influencer marketing, including full-funnel paid strategies.

Requirements

At least 5 years of experience leading high-profile influencer campaigns in an agency setting.
Deep beauty expertise across luxury and consumer brands, with a strong understanding of influence within beauty culture.
Demonstrated experience delivering measurable commercial impact.
Portfolio demonstrating best-in-class, end-to-end influencer strategies that are insight-led, culturally relevant, and integrated across social, content, PR, media, and brand platforms.
Client and team leadership experience.

Skills

Influencer marketing
Strategic development
Campaign delivery
Cultural relevance
Measurable business impact
Beauty industry expertise
Luxury brand knowledge
Consumer brand knowledge
Category nuances understanding
Talent ecosystem knowledge
Client leadership
Team leadership
Relationship management
Integrated marketing strategy

Experience Level

5+ years of experience

Benefits

Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
Creative, lively, and rewarding office environment.
Publicis Liberté flexibility approach ('working your way with us').
Access to Global AI Platform Marcel for career mobility and global collaboration.
Extensive Learning & Development opportunities (15,000+ programs via Marcel Classes).
Culture of open feedback and support through Career Conversations program.
Committed Diversity, Equality, and Inclusion strategy driven through Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
Birthday Leave.
Flexible Public Holidays.
Additional 5 days of leave after 2 years of service.
Work Your World program (work from anywhere for up to 6 weeks per year).
Parental leave policy (up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, Cub Care leave).
Access to counsellors, psychologists, and professionals through Sonder (all-in-one digital wellbeing technology platform).
Workplace supporting employees with life-threatening illnesses (Working With Cancer Pledge).

About the Company

Herd MSL is one of Australia’s largest and most-awarded agency groups, part of Publicis Groupe ANZ and global PR network MSL.
With over 25 years in market, Herd MSL has delivered award-winning work across PR, social, and influencer, including a Finalist for B&T Creator Agency of the Year.
The social and content offering has grown significantly, partnering with brands to show up in culture, create noise, and stay relevant.
The company moves fast, keeping pace with trends, launches, and moments as they happen.
Publicis Groupe is a recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.
Publicis Groupe is a proud partner of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Equal Opportunity

Applicants are encouraged to apply even if they don't meet every requirement, as the focus is on hiring people who share values of inclusion, collaboration, adaptability, fearlessness, and integrity.
Diversity, Inclusion, and Equity are part of Publicis Groupe's DNA, with a commitment to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
Publicis Groupe believes that diverse teams reflect the communities clients operate in, leading to the best solutions.
Diversity and the skills, knowledge, and experience it brings are valued for culture and solutions.
Uniqueness is powerful and celebrated.
Publicis Groupe is committed to providing reasonable adjustments for people with disability or those requiring additional support throughout the application process; contact recruitment@publicisgroupe.com for assistance.