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About the Role

Lead strategic and integrated media planning for key clients, connecting business objectives, audience insights, and media channels to drive growth, ensure seamless campaign delivery, and strengthen partnerships.

Responsibilities

• Build positive relationships with senior marketing stakeholders.
• Proactively identify client challenges and propose media-led solutions.
• Act as first point of contact for escalations and oversee client feedback.
• Interact with I&A and Strategy teams to deliver Media Landscape and Culture Trends education for clients.
• Spearhead Zenith ROI Connect planning process across digital, offline, and emerging platforms.
• Collaborate with Strategy, Investment, and Activations teams to craft data-driven, insight-led strategies with measurable outcomes and ROI.
• Define response tiers and timelines with clear ownership and accountability.
• Create frameworks for measuring campaign success and evaluating briefs and performance.
• Ensure adoption of key planning tools and demonstrate value to clients.
• Review and sign off solutions to ensure clear storytelling, evidence-based recommendations, and top practice.
• Present strategies and media plans with clarity and conviction to clients and internal stakeholders.
• Oversee campaign delivery, ensuring KPIs and client expectations are met.
• Assist seamless implementation and reporting through strong communication and accountability.
• Foster a culture of attention to detail, collaboration, and continuous improvement.
• Obtain I&A sign-off on partner selection, benchmarking, and commercial opportunities prior to briefing media owners.
• Spearhead post-campaign reviews, ensuring actionable insights and client value are demonstrated.
• Drive day-to-day operational effectiveness and efficiency across the Client & Planning team.
• Improve workflow through effective resource utilization and identification of automation opportunities.
• Oversee and mentor Managers and Senior Planning Executives through development plans and KPI check-ins.
• Train, develop, and coach team members, including offshore staff.
• Demonstrate emotional intelligence, make informed yet flexible outcomes, and seek assistance when required.
• Assess and implement client contractual deliverables, scope, KPIs, and commercial agreements.
• Identify revenue growth opportunities through specialist or inter-agency offerings.
• Promote a professional working environment in line with company policies.
• Assist new business pitches and pipeline opportunities where required.
• Participate in brainstorms, internal forums, training, and capability development.
• Leverage professional networks to attract talent aligned with Zenith’s values.
• Build strong relationships with senior media owners and agency partners.

Requirements

• Advertising agency experience preferred, but not mandatory.
• Advanced Media Planning and Strategy experience.
• Knowledge in Media Planning Tools mandatory.
• Proven credibility in Presentation and storytelling.
• Strong Client Relationship and stakeholder experience.
• MMM and attribution basics.
• Aptitude for facilitating workshops and brainstorms.

Skills

• Media Planning
• Media Strategy
• Presentation
• Storytelling
• Client Relationship Management
• Stakeholder Management
• Marketing Mix Modeling (MMM)
• Attribution
• Workshop Facilitation
• Brainstorm Facilitation
• Media Planning Tools

Work Type

• Full-time
• Flexible working options
• Work from anywhere in the world for up to 6 weeks per year

Experience Level

• Advanced Media Planning and Strategy experience
• Director level

Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach ('working your way with us').
• Access to Global AI Platform Marcel for career mobility and global collaboration.
• Extensive Learning & Development opportunities, including over 15,000 learning programs via Marcel Classes.
• Culture of open feedback and support through Career Conversations program.
• Committed Diversity, Equality, and Inclusion strategy driven through Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Birthday Leave.
• Flexible Public Holidays.
• Additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, a digital wellbeing platform.
• Workplace supporting employees with life-threatening illnesses through the Working With Cancer Pledge.

About the Company

• Zenith is a connected team driven to create new perspectives through modern media.
• Zenith believes marketing is a powerful investment that builds and grows brands and increases business profitability.
• Zenith unlocks opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything.
• Zenith prides itself on delivering return on investment, imagination, and insight.
• Zenith values its people, attracting, retaining, developing, and growing the brightest talent.
• Zenith's behaviors are: Be Bold, Be Kind, Be Better Together.
• Zenith is determined to eradicate barriers preventing people from achieving their fullest potential.
• Zenith offers progressive flexible working options to everyone at all levels.
• Zenith prioritizes mental health & wellbeing.
• Zenith is part of the Publicis Groupe family, a recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.

Equal Opportunity

• Publicis Groupe is committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
• Publicis Groupe believes that to deliver the best solutions to clients, its people need to reflect the diverse communities in which clients operate.
• Publicis Groupe values diversity and the skills, knowledge, and experience that difference brings to its culture and solutions.
• Publicis Groupe is committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.
• Publicis Groupe is a proud partner of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
• Publicis Groupe encourages applications even if not every requirement is met, focusing on values of inclusion, collaboration, adaptability, fearlessness, and integrity.