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About the Role

This senior client and creative leadership role focuses on earned media, building an offering where PR, social, and influencer work collectively to create engaging ideas. The ideal candidate will drive attention and conversation for FMCG, Beauty, Pharma, and Culture-hungry brands, balancing creative thinking with delivery excellence.

Responsibilities

• Guide key client relationships as a trusted advisor and senior point of contact.
• Develop and sell earned-first, culturally relevant ideas that drive attention and conversation.
• Influence earned ideation from initial spark to fully formed concepts ready for sell-in.
• Oversee implementation, ensuring work is delivered to a high standard, on time, and within scope.
• Collaborate closely with social, influencer, creative, and media teams to deliver integrated campaigns.
• Guide and mentor a team, setting clear direction and elevating output quality.
• Ensure stakeholders recognize you as a strategic partner.
• Drive campaigns to achieve strong earned coverage and real conversation.
• Maintain smooth workflow and create momentum for projects, team, and consumers.

Requirements

• 7–10+ years’ experience in consumer PR, ideally within an agency environment.
• Strong track record of developing earned ideas that have driven media coverage and cultural cut-through.
• Confidence pitching bold, disruptive concepts to senior stakeholders.
• Natural relationship builder, able to earn and maintain trust.
• Strong news and social trend sense with awareness of what will land in media.
• High attention to detail across planning and creation.
• Experience motivating teams and handling multiple workstreams simultaneously.
• A proactive, solutions-focused mindset.

Skills

• Consumer PR
• Earned media strategy
• Media relations
• Cultural relevance
• Pitching
• Client relationship management
• News and social trend analysis
• Attention to detail
• Team leadership
• Project management
• Proactive problem-solving
• Creative ideation
• Integrated campaign execution

Work Type

• Flexible

Experience Level

• 7-10+ years of experience
• Senior level

Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach ('working your way with us').
• Access to Global AI Platform Marcel for career mobility and global collaboration.
• Extensive Learning & Development opportunities, including over 15,000 learning programs via Marcel Classes.
• Culture of open feedback and support through the Career Conversations program.
• Committed Diversity, Equality, and Inclusion strategy driven through Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Birthday Leave.
• Flexible Public Holidays.
• Additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, a digital wellbeing platform.
• Workplace that supports employees with life-threatening illnesses through the Working With Cancer Pledge.

About the Company

• Herd MSL is one of Australia’s largest and most awarded group of agencies, part of Publicis Groupe ANZ and the global MSL PR network.
• With over 21 years in the market, the company has achieved multiple agency and campaign wins, including Cannes Awards for creativity and PRIA’s 2022 Agency Team of the Year.
• Works with a diverse client portfolio ranging from multinational technology companies and leading consumer/corporate brands to innovative industry leaders and government departments.
• Fosters a fun, fast-paced, learning-based culture that encourages work-life balance and flexibility.
• Recently named Mumbrella’s Large PR Agency of the Year and Best Creator Agency at the B&T Awards.
• Building an earned offering for a new era, where PR, social, and influencer work collectively to create engaging ideas.
• Client portfolio spans FMCG, Beauty, Pharma, and Culture-hungry brands.

Equal Opportunity

• Encourages applications from all candidates, focusing on shared values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than strict adherence to every requirement.
• Committed to diversity, inclusion, and equity, recognizing all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
• Values diversity and the unique skills, knowledge, and experience that difference brings to its culture and solutions.
• Committed to providing reasonable adjustments for people with disability or those requiring additional support throughout the application process.