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About the Role
Assume strategic responsibility for programmatic buying architecture, including Supply Path Optimization (SPO), SSP partnership management, and coordination of sell- and buy-side technologies. Collaborate with Activation-Units and the Digital-Investment Team to ensure control, quality, transparency, and innovation across the entire programmatic supply chain.
Responsibilities
- Lead and develop a cross-functional team responsible for the entire DACH market (Media, Data, Tech, Marketplace, Programmatic-Supply-Analytics).
- Provide strategic leadership for Programmatic Supply, overseeing teams for Programmatic Inventory, Audience-Data & Supply-Analytics, AdTech, and Agency-Marketplace.
- Develop and implement SPO strategies in collaboration with SSPs (e.g., Pubmatic, Xandr, Magnite).
- Manage transparency, quality, and investment goals (e.g., Viewability, Ads.txt, Seller.json, IVT).
- Collaborate closely with the Performics platform to ensure technical and operational excellence in programmatic campaign execution.
- Bridge AdServers, DSPs, and BI systems to ensure transparency regarding inventory quality, benchmarks, and partner spends (e.g., integration into dashboards & BI systems).
Requirements
- Several years of experience in Digital Investment / Programmatic Advertising with a focus on Supply, Tech, Inventory, or Product Strategy.
- Strong understanding of SSPs, AdServer architectures, and programmatic infrastructure.
- Experience in developing and implementing SPO strategies.
- Experience collaborating with Marketplace teams and/or product development (advantageous).
- Strategic thinking with strong operational implementation skills for continuous development.
- Proven leadership experience and ability to inspire and develop teams.
- Excellent communication skills and strong understanding of client and stakeholder requirements.
- Experience collaborating with multidisciplinary teams and managing complex projects.
- Very good German and English language skills.
Skills
- Digital Investment
- Programmatic Advertising
- Supply Path Optimization (SPO)
- SSP management
- AdServer architectures
- Programmatic infrastructure
- Product development
- Strategic thinking
- Operational implementation
- Leadership
- Team development
- Communication
- Stakeholder management
- Project management
- German language
- English language
Location
- Berlin
- Düsseldorf
- Frankfurt am Main
- Hamburg
- München
Work Type
- Full-time
- Hybrid
Experience Level
- Several years of experience
Benefits
- Digital learning platform for professional development
- Individual career perspectives and structured development
- Extensive national and international development programs
- Open feedback culture with structured performance management
- Mentoring program
- Ability to work worldwide for up to 6 weeks per year
- Hybrid work model
- Work at Publicis Media locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich
- Flexible working hours
- Company childcare (emergency care)
- Deutschlandticket subsidy
- BusinessBike subsidy
- Overtime compensation
- 30 days of vacation and additional special leave days
- Agency sports
- Mental Health Program
- Working with Cancer Policy
- Diversity, Equity & Inclusion initiatives
- Sustainability Squad
- Social Projects
- Welcome Week
- Buddy Program
- Intensive onboarding
About the Company
- Publicis Media is the world's second-largest media agency network, part of the French communications group Publicis Groupe.
- It operates globally through agency brands Zenith, Starcom, and Spark, managing strategic communication consulting in over 100 countries.
- Central specialist teams support clients in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.
Equal Opportunity
- We value diversity and are eager to learn how your experience can enrich our team.