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About the Role

As Director Programmatic, you are responsible for the strategic development of our Programmatic business across markets and brands. You will scale growth, shape our innovation agenda, and ensure economic performance and high consulting quality. You will lead a multidisciplinary team (including Nearshore/Offshore) and continuously elevate our Programmatic Value Creation through enablement, strong prioritization, and excellence in delivery.

Responsibilities

Strategically develop Programmatic, including identifying new growth areas, innovation, and cross-brand prioritization.
Lead and develop the team disciplinarily and substantively, including talent attraction, people development, and career progression.
Ensure economic profitability, forecasting, and revenue management in partnership with Finance/Controlling.
Manage FTE planning, efficient resource allocation, and optimal team utilization.
Steer commitments, savings, tracker data, and prioritization in coordination with PMX.
Ensure compliance and audit readiness.
Drive scaling, automation, efficiency improvements, and process optimization.
Build and maintain a strong knowledge culture, best practice sharing, and community building.
Provide thought leadership and represent the Programmatic Unit internally and externally.

Requirements

Several years of professional experience in Media Activation with a focus on Programmatic Advertising.
Experience with DSPs: profound knowledge and practical experience using DSPs like DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
Excellent analytical skills: strong ability to interpret KPIs and derive data-driven optimization strategies.
Technical understanding: expertise in implementing and using tracking systems, and experience with advanced AdTech tools.
Good English language skills, both written and spoken, for working in an international environment.

Skills

Programmatic Advertising
Media Activation
DSPs (Demand-Side-Platforms)
DV360
The Trade Desk
Amazon DSP
AdTech solutions
Analytical skills
KPI interpretation
Data-driven optimization strategies
Tracking systems
AdTech tools
English language proficiency

Location

Berlin
Düsseldorf
Frankfurt am Main
Hamburg
München
Worldwide

Work Type

Full-time
Hybrid
Flexible working hours
Remote (up to 6 weeks per year worldwide)

Experience Level

Several years of professional experience

Benefits

Digital learning platform for development
Individual career perspectives
Structured professional development
Extensive national and international development programs
Open feedback culture with structured performance management
Mentoring program
Ability to work worldwide (up to 6 weeks per year)
Hybrid working model
Flexible working hours
Company childcare (emergency care)
Subsidy for Deutschlandticket
BusinessBike
Overtime compensation
30 days of vacation
Additional special leave days
Company sports
Mental Health Program
Working with Cancer Policy
Diversity, Equity & Inclusion initiatives
Sustainability Squad
Social Projects
Welcome Week
Buddy Program
Intensive onboarding

About the Company

Publicis Media is the world's second-largest media agency network.
It is part of the French communications group Publicis Groupe.
As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark.
These brands manage and develop client business in strategic communication consulting in over 100 countries.
Central specialist teams at Publicis Media support agency clients in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Equal Opportunity

We value diversity and are eager to learn how your experience could enrich our team.