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Responsibilities
- Plan, implement, and optimize programmatic campaigns (Display, Video, CTV, DOOH, Audio) with a focus on performance and branding.
- Control and manage large advertising budgets, ensuring adherence to defined KPIs.
- Continuously optimize campaigns using data-driven insights, create performance reports, and develop strategic recommendations.
- Implement tracking and AdTech solutions to measure campaign success and increase efficiency.
- Proactively analyze new trends and technologies in programmatic advertising and media to foster innovative campaign approaches.
Requirements
- Professional experience in Media Activation with a focus on Programmatic Advertising.
- Good knowledge and practical experience with DSPs (Demand-Side-Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
- Strong analytical skills for KPI interpretation and deriving data-driven optimization strategies.
- Technical understanding and expertise in implementing and using tracking systems and AdTech tools.
- Good written and spoken English skills for an international work environment.
Skills
- Programmatic Advertising
- DSPs (DV360, The Trade Desk, Amazon DSP)
- AdTech solutions
- Analytical skills
- KPI interpretation
- Data-driven optimization strategies
- Technical understanding
- Tracking systems
- AdTech tools
- English language proficiency
Location
- Berlin
- Düsseldorf
- Frankfurt am Main
- Hamburg
- Munich
- Worldwide (up to 6 weeks per year)
Work Type
- Hybrid
- Flexible working hours
Experience Level
- Professional experience in Media Activation
Benefits
- Digital learning platform for professional development
- Individual career perspectives and structured development
- Extensive national and international development programs
- Open feedback culture with structured performance management
- Mentoring program
- Work Your World: worldwide work possible for up to 6 weeks per year
- Hybrid work model
- Work at Publicis Media locations in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich
- Flexible working hours
- Emergency childcare service ('Notfallmamas')
- Deutschlandticket subsidy
- BusinessBike program
- Overtime compensation
- 30 days of vacation plus additional special leave days
- Agency sports | Urban Sports Club membership
- Mental Health Program
- Working with Cancer Policy
- Diversity, Equity & Inclusion initiatives
- Sustainability Squad
- Social Projects
- Welcome Week
- Buddy program
- Intensive onboarding
About the Company
- Publicis Media is the world's second-largest media agency network, part of the French communications group Publicis Groupe.
- As a global holding, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and developing client business in strategic communication consulting across over 100 countries.
- Central specialist teams at Publicis Media also support agency clients in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.
Equal Opportunity
- We value diversity and are eager to learn how your experience can enrich our team.