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About the Role

This role is responsible for building and owning the connected strategy layer across Publicis One Unlimited, linking data, identity, and technology capabilities to Beiersdorf’s business goals. It bridges the gap between media, data, creative, and technology, ensuring strategic outputs are connected, insight-led, and commercially grounded. The consultant will own the strategic direction for Connected ID, audience strategy, and data-driven business planning, collaborating with media, data, and creative teams to embed these capabilities into client deliverables and operational workflows. This position supports the Transformation and Digital Client Lead in developing strategic narratives, client roadmaps, and thought leadership, positioning One Unlimited as a leader in connected, data-driven marketing for Beiersdorf. The role is key to the successful implementation and adoption of critical systems driving workflows, in close collaboration with the Global MarTech Manager.

Responsibilities

Build and maintain digital strategy roadmaps connecting technology, data, and identity capabilities to business goals.
Provide digital counsel to clients across web, e-commerce, GEO, AI, automation, and process.
Lead the development of strategic presentations, thought leadership, and innovation feeds.
Support pitch and new business development with strategic thinking and connected data narratives.
Own and evolve the Connected ID strategy, ensuring effective deployment across markets and integration into workflows.
Define audience strategies connecting first-party and third-party data to campaign planning, activation, and measurement.
Embed Connected ID into media planning and buying to drive performance and measurability.
Translate complex data and identity concepts into clear narratives for client and internal audiences.
Develop and maintain data strategies aligning with business objectives, connecting capabilities to revenue, growth, and efficiency.
Support the integration of data and insight into creative, production, and media workflows.
Identify and evaluate new data sources, partnerships, and capabilities.
Develop a strong understanding of the GrowthOS ecosystem and associated media technology stack.
Support the deployment and scaling of GrowthOS across priority media markets, ensuring end-to-end workflows.
Integrate GrowthOS outputs into strategic planning, creative development, and production workflows.
Translate GrowthOS and media technology capabilities into clear commercial value.
Work across media, creative, production, and technology teams for strategic alignment and connected delivery.
Collaborate with MarTech Solutions Lead and Platform Operations Lead on technology and platform strategies.
Act as a bridge between Publicis Groupe data and media capabilities and the client team.
Define measurement frameworks connecting campaign performance to business outcomes.
Support the development of insight tools and dashboards.
Ensure learning agendas are maintained and insights are fed back into strategic planning and creative development.
Lead Connected ID deployment across priority markets, embedding identity solutions into media planning and activation.
Develop case studies and performance evidence for client confidence and adoption.
Develop a comprehensive data strategy connecting audience, identity, and measurement capabilities to business goals.
Build clear business cases for data investments and partnerships.
Create and maintain a connected digital strategy roadmap linking technology, data, and identity capabilities to the transformation agenda.
Ensure the digital strategy roadmap is consistently communicated and updated.
Embed data-driven insights into the content lifecycle, from briefing to measurement.
Ensure strategic inputs are connected to MAKE and other platform capabilities.

Requirements

7+ years of experience in digital strategy or media planning within a media or agency environment.
Deep understanding of identity solutions, audience strategy, and data-driven marketing, including clean rooms, first-party data, and connected ID approaches.
Proven experience in developing and presenting strategic roadmaps and thought leadership to senior client audiences.
Strong analytical skills with the ability to translate complex data concepts into clear, actionable recommendations.
Experience working across media, creative, and production disciplines, with an understanding of how data connects to content and campaign delivery.
Familiarity with enterprise MarTech ecosystems, including data infrastructure, identity resolution, customer intelligence platforms, and cross-channel audience activation capabilities.
Know-how in Publicis Groupe capabilities (e.g., GrowthOS, Epsilon, Connected ID) is a strong plus.
Excellent communication and presentation skills, with the ability to influence and align senior stakeholders.
Commercially minded, with the ability to build business cases and connect data strategy to revenue and efficiency outcomes.
Fluent in German, both verbal and in writing.
Good communication in English, both verbal and in writing.

Skills

Digital strategy
Media planning
Identity solutions
Audience strategy
Data-driven marketing
Clean rooms
First-party data
Connected ID approaches
Strategic roadmap development
Thought leadership
Analytical skills
Data translation
Cross-functional collaboration
MarTech ecosystems
Data infrastructure
Identity resolution
Customer intelligence platforms
Cross-channel audience activation
Publicis Groupe capabilities (GrowthOS, Epsilon, Connected ID)
Communication skills
Presentation skills
Stakeholder influence and alignment
Commercial acumen
Business case development
German language
English language

Experience Level

7+ years of experience

About the Company

Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative and content partner.
We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets.
Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.