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About the Role

This role shapes and advances Crunchbase’s brand narrative, communications strategy, thought leadership, and audience engagement across owned and earned channels. Leading the Brand Communications function, this position strengthens brand awareness, credibility, and authority through compelling storytelling and strategic communications. Sitting at the intersection of brand, PR, content, social, and web strategy, this role leads a team and partners with Marketing, Product Marketing, Demand Generation, Lifecycle, Events, Sales, and Partnerships. Responsibilities include translating business priorities, market insights, and product innovation into impactful brand and communications programs that build audience engagement and support company growth. This is a highly visible leadership opportunity to shape Crunchbase’s external voice, influence brand strategy, and drive the evolution of the communications function.

Responsibilities

Partner with Marketing leadership to evolve Crunchbase's brand strategy, positioning, and visual identity.
Bring forward new ideas, insights, and recommendations that strengthen brand awareness, differentiation, and market perception.
Ensure brand consistency across all customer-facing channels, campaigns, and marketing initiatives.
Develop and maintain brand guidelines, messaging frameworks, and content standards.
Monitor brand performance, market trends, and competitive presence to inform future brand initiatives.
Help translate company priorities, product direction, and market intelligence into clear, compelling stories for target audiences.
Lead Crunchbase’s PR and earned media strategy, identifying opportunities to increase visibility, credibility, and share of voice.
Build and manage relationships with relevant reporters, editors, influencers, industry voices, and external communications partners.
Develop and execute communications plans for company announcements, data-driven stories, product launches, partnerships, milestones, and thought leadership moments.
Partner with executives and internal stakeholders to shape media narratives, talking points, briefing materials, bylines, contributed content, and press responses.
Manage PR agency, freelancer, or vendor relationships, ensuring alignment with business priorities, messaging, and brand standards.
Support issues management and sensitive communications by applying strong editorial judgment, reputational awareness, and cross-functional alignment.
Track PR outcomes and media performance, sharing insights and recommendations that improve future communications efforts.
Develop and execute content strategies that support awareness, engagement, and business growth objectives.
Lead editorial planning across key owned channels, including blog, web, social, thought leadership, customer stories, data stories, executive content, and campaign narratives.
Partner with Product Marketing, News, Data and subject matter experts to develop differentiated narratives and thought leadership.
Identify new content opportunities, formats, and storytelling approaches that strengthen audience engagement and brand authority in private markets, financial services, tech, and related sectors.
Balance long-term editorial strategy with hands-on content development, editing, quality control, and execution.
Maintain high standards for clarity, accuracy, tone, audience relevance, and brand consistency across communications and content.
Guide social media strategy in partnership with the social media owner, ensuring Crunchbase’s social presence reflects a clear brand voice, timely market perspective, and audience-first content approach.
Partner with the web/AEO owner to ensure website content, brand messaging, SEO/AEO priorities, and digital storytelling support audience needs and business goals.
Help define priority narratives, editorial themes, and authority-building topics across social, web, and owned content channels.
Partner with Product Marketing, Demand Generation, and Lifecycle to support integrated campaigns, launches, and go-to-market initiatives with strong messaging and content strategy.
Evaluate content, PR, social, and web performance to identify opportunities for optimization, audience growth, and stronger engagement.
Ensure owned and earned channels work together to build brand authority, improve discoverability, and reinforce Crunchbase’s market position.
Identify and implement AI-enabled workflows that improve content creation, research, campaign execution, reporting, and operational efficiency.
Leverage AI tools to accelerate content production while maintaining brand quality and consistency.
Evaluate emerging marketing technologies and content trends to improve team productivity and scalability.
Lead and develop the Brand Communications team as a player-coach, highlighting team impact to the business.
Manage agency and vendor relationships while ensuring alignment with business objectives and brand standards.
Establish team priorities, workflows, and success metrics that support marketing and company goals.
Provide strategic guidance, editorial direction, and constructive feedback to help team members grow and produce stronger work.
Foster a culture of creativity, accountability, experimentation, and continuous improvement.

Requirements

Strong experience in brand communications, PR, content strategy, messaging, storytelling, and audience engagement.
Ability to translate business objectives, market trends, customer needs, and product priorities into compelling narratives and communications programs.
Strong understanding of media relations, earned media strategy, executive communications, thought leadership, and reputational judgment.
Excellent writing, editing, messaging, and editorial judgment across multiple formats and channels.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Strong understanding of brand positioning and how to build consistent narratives across PR, social, web, campaigns, and owned content.
Working knowledge of SEO, AEO, website strategy, social media, and digital content performance.
Ability to analyze communications, content, social, web, and PR performance data and translate insights into recommendations.
Experience managing agencies, freelancers, PR partners, or external creative/communications vendors.
Strong leadership, communication, stakeholder management, and cross-functional collaboration skills.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Understanding of AI-enabled content tools, automation platforms, research tools, media monitoring tools, and emerging marketing technologies.
Ability to thrive in ambiguity, bring structure to complex initiatives, and adapt to evolving business needs.

Skills

Brand communications
PR
Content strategy
Messaging
Storytelling
Audience engagement
Media relations
Earned media strategy
Executive communications
Thought leadership
Reputational judgment
Writing
Editing
Editorial judgment
Brand positioning
SEO
AEO
Website strategy
Social media
Digital content performance analysis
Agency management
Freelancer management
Vendor management
Leadership
Communication
Stakeholder management
Cross-functional collaboration
Project management
Organizational skills
AI-enabled content tools
Automation platforms
Research tools
Media monitoring tools
Marketing technologies

Location

Remote-first
California
Colorado
Illinois
Florida
Georgia
Massachusetts
Missouri
Nevada
New Jersey
New York
North Carolina
Oregon
Pennsylvania
South Carolina
Texas
Virginia
Washington
Maine

Work Type

Remote-first

Experience Level

Senior level

Salary/Compensations

Competitive compensation and equity

Benefits

Competitive compensation and equity
Remote-first flexibility
Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
Continuous learning support through generous reimbursement for professional development and skills growth
401(k) and Roth plans with an annual financial adviser check-in
Wellness resources, including a monthly stipend to support physical and mental health
Work-from-home enablement: internet stipend and home office setup allowance
Charitable giving match through Town Hall awards and community impact initiatives

About the Company

Crunchbase is a predictive solution providing intelligence on private companies, powered by live private company data, AI, and market activity from over 80 million users.
We predict private market movements to help investors, dealmakers, and analysts make informed decisions.
We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets.
We value transparency and openness, believing an inclusive environment strengthens our teams and enhances our products.
Crunchbase has a remote-first approach, open to hiring residents in approved states.
Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart.
At Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact.
We invest in our team to provide support, tools, and trust for meaningful work and personal and professional thriving.
We value passionate and enthusiastic team members and encourage applying even if all requirements are not met, fostering learning and growth.

Equal Opportunity

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status.
We will consider for employment qualified applicants with arrest and conviction records.
Our team works with entrepreneurs and innovators globally, and we aim to build a team that reflects the diversity of our customers.
Each individual at Crunchbase brings unique perspectives, work experiences, lifestyles, and cultures, believing a diverse team creates innovative products, provides better service, and fosters individual growth and learning.