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About the Role

The CRO Manager will report to the Sr Director of Site Experience, owning the A/B testing and personalization program across all digital platforms. This role drives a premium, connected, and personalized customer experience, owning the overall A/B Testing and Personalization strategy for TommyJohn.com and partnering with Marketing, Creative, Development, Analytics, and Merchandising to ensure growth and optimal customer experience.

Responsibilities

• Own the end-to-end Conversion Rate Optimization (CRO) strategy, translating business objectives into actionable plans and testing roadmaps to drive revenue growth and customer acquisition.
• Identify and prioritize A/B and multivariate testing opportunities based on business performance, customer behavior, seasonal trends, and marketing initiatives to improve conversion metrics.
• Manage and maintain the CRO testing pipeline in partnership with Site Experience, Merchandising, Analytics, Marketing, and Development teams.
• Foster a rapid test-and-learn culture by ensuring timely execution, analysis, iteration, and implementation of winning experiences to optimize site performance.
• Lead the strategy and execution of personalized site experiences tailored to customer intents, traffic sources, promotional offers, and marketing campaigns.
• Oversee the online product recommendation engine, including post-purchase offers, in collaboration with Site Merchandising to drive personalized product discovery and support business initiatives.
• Monitor, analyze, and communicate CRO initiative performance, delivering actionable insights and recommendations to stakeholders.
• Develop and present weekly and monthly reporting on A/B testing performance, conversion trends, customer behavior, and cross-device/channel performance.
• Influence customer journey optimization by educating cross-functional teams on experimentation best practices, key learnings, and optimization opportunities.
• Partner with Analytics and Development teams to troubleshoot and validate analytics events, tagging, tracking implementation, and data integrity.

Requirements

• Bachelor’s degree or equivalent professional experience
• 3+ years of experience in CRO, e-Commerce, digital marketing, or a related field
• Proven experience developing, prioritizing, and managing a pipeline of A/B testing and optimization opportunities based on business impact and ROI
• Hands-on experience with A/B testing and personalization platforms such as Dynamic Yield, Kameleoon, or similar tools
• Experience optimizing site experiences across varying traffic sources, campaign intents, and customer journeys
• Familiarity with checkout optimization, post-purchase offer strategies, and upsell/cross-sell programs
• Experience with Aftersell or similar post-purchase platforms strongly preferred
• Strong understanding of UX and conversion best practices
• Analytical mindset with experience leveraging performance data and customer behavior insights to drive testing recommendations and continuous improvement
• Proven ability to collaborate cross-functionally with Analytics, Creative, Marketing, Merchandising, and Development teams
• Excellent communication, stakeholder management, and project management skills with a track record of driving initiatives from strategy through execution
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
• Ability to be on-site in our HQ Office 3 days per week

Skills

• HTML
• CSS
• JavaScript
• SQL
• UX
• Conversion best practices
• Analytical mindset
• Communication
• Stakeholder management
• Project management

Location

• New York based headquarters
• Lower Manhattan

Work Type

• On-site 3 days per week

Experience Level

• 3+ years of experience

Education Level

• Bachelor’s degree or equivalent professional experience

Salary/Compensations

• $130,000 - $140,000 annually

About the Company

• Tommy John is a dual-gender lifestyle brand specializing in Men’s & Women’s underwear, intimates, sleep, and lounge. The company is DTC-driven through its e-Commerce business and is expanding into multi-channel distribution, including Wholesale.