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About the Role

This role seeks a strategic Content Strategist / Senior Copywriter to lead messaging strategy and content development across B2C and B2B channels. The position involves owning the full messaging lifecycle, from auditing and strategy to execution and optimization. You will translate value propositions into high-performing copy for campaigns, channels, and audiences, working at the intersection of brand, performance marketing, and product education. The ideal candidate is a strategic thinker and skilled writer, comfortable collaborating with media, legal, and marketing teams. This is a hybrid role requiring onsite presence 3-4 days a week.

Responsibilities

Assess current product value propositions, feature messaging, and content toolkits to identify strengths, gaps, and opportunities
Conduct a comprehensive audit of existing campaign messages, tagging historical flighting, capturing performance results, and mapping user education journey gaps
Gather and organize existing campaign messaging into a centralized, structured library with a framework for historical context, results tracking, and opportunity identification
Develop content strategy and messaging maps across campaigns and channels for B2C and B2B audiences
Create new, performance-driven copy for repeatable text-based channels, including SEM, ROKT e-commerce, rideshare placements, and other partner channels
Extend and adapt existing campaign messages into scalable, channel-appropriate formats optimized for performance
Partner with media leads to gain insights on in-market messaging performance and collaborate on testing recommendations, including audience variations, A/B testing, and cross-channel optimizations
Drive ongoing copy optimizations based on performance data, iterating to improve conversion, engagement, and relevance
Partner with the client's legal team to collate approved marketing claims, tag updated and in-progress claims, and facilitate reviews of new messaging
Join marketing strategy and briefing meetings to stay aligned on cross-channel efforts, product priorities, and campaign timelines

Requirements

5-7 years of experience in copywriting, content strategy, or a related role with a strong portfolio of performance-driven and brand work
Demonstrated experience developing messaging frameworks, content libraries, and campaign copy across multiple channels
Strong understanding of performance marketing channels and how copy impacts results
Experience working with both B2C and B2B audiences, with the ability to shift tone, depth, and approach accordingly
Proven ability to partner with legal and compliance teams on messaging approvals without sacrificing quality or speed
Excellent organizational skills to build scalable and enduring systems (libraries, frameworks, tagging structures)
Comfort with ambiguity and client-facing environments, navigating stakeholder dynamics with confidence
Experience in fintech, financial services, payments, and/or consumer technology is preferred
Proficiency in Quip, Notion, Airtable, or similar content management/collaboration tools is preferred
Experience with using AI tools as part of your workflow is preferred
Exposure to A/B testing frameworks and interpreting data to inform creative decisions is preferred
Ability to think in systems, connecting messages to channel strategy, user journeys, and business objectives
Proactive approach to identifying gaps, proposing solutions, and bringing recommendations
Ability to thrive in fast-paced, cross-functional environments where priorities shift and stakeholder management is crucial

Skills

Copywriting
Content Strategy
Messaging Strategy
Content Development
B2C Messaging
B2B Messaging
Auditing
Execution
Optimization
Performance Marketing
Product Education
Strategic Thinking
Cross-functional Partnerships
SEM
E-commerce
Programmatic Advertising
Partner Placements
Organizational Skills
System Building
Quip
Notion
Airtable
AI Tools
A/B Testing
Data Interpretation
Problem Solving
Stakeholder Management

Location

Hybrid
Onsite 3-4 days a week

Work Type

Hybrid

Experience Level

5-7 years of experience

Salary/Compensations

USD $81,225.00 - USD $129,987.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs
Health/Wellness/Comfort reimbursements
Tuition Assistance
Flexible Time off Vacation
Annual Sick Days
Volunteer Days
Holiday and Identity days
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program (work from any Publicis Groupe office for up to 6 weeks a year)
Business Resource Groups
Medical coverage (for regular roles)
Dental (for regular roles)
Vision (for regular roles)
Disability (for regular roles)
401k (for regular roles, and for temporary roles after eligibility criteria)
Paid time off (for regular roles)
Supplemental medical insurance (for freelancers and temporary employees)
Transportation and parking benefits (for freelancers and temporary employees)
Legal benefits (for freelancers and temporary employees)
Pet insurance (for freelancers and temporary employees)
Auto and home insurance (for freelancers and temporary employees)

About the Company

For 25 years, Level has developed marketing solutions for some of the world’s most innovative brands.
We believe the best solutions come from collaborative working partnerships with our clients.
We believe in the power of creative strategy, design, and technology to solve business challenges for established brands and start-ups.

Equal Opportunity

Level Studios is an Equal Opportunity Employer.
Employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Accommodation or assistance with the application or onboarding process can be requested by contacting USMSTACompliance@publicis.com.
All information will be kept confidential according to EEO guidelines.