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About the Role

This senior marketing role involves owning key marketing decisions and stewarding a dedicated ad fund for a growing franchise network. The position focuses on building scalable marketing infrastructure, leveraging modern AI workflows to maximize output and reach. Responsibilities include managing foundational brand-level marketing functions like website, SEO/AEO/GEO, creative, national campaigns, and vendor management, with periodic collaboration with the Franchise Advisory Council. The ideal candidate is a hybrid leader, acting as a strategist, executor, and stakeholder manager to drive brand growth.

Responsibilities

Manage the annual ad fund budget, present plans and actuals to the Franchise Advisory Council, and ensure accountability for expenditures.
Oversee end-to-end website operations, including hosting, maintenance, UX, and conversion optimization via external vendors, while defining the future vision and roadmap.
Develop and implement SEO, AEO, and GEO strategies, managing vendors to optimize digital footprint for traditional search engines, AI answer engines, and generative search experiences.
Brief, manage, and quality-control freelance creative talent for campaigns, local assets, and brand collateral, ensuring brand compliance and integrating AI tools for streamlined production.
Execute national awareness campaigns to establish a foundation for scaled operations.
Maintain central authority over preferred vendor relationships, Google Ads and Analytics structures, and network access control.
Serve as the primary marketing contact for Franchise Partners, the Franchise Advisory Council, and the Operations team, fostering trust through transparent communication and results.

Requirements

5+ years of marketing experience in agency, startup, franchise, or multi-location brand environments.
Proven ability to manage marketing budgets with accountability for spend and results.
Practical ownership of website operations, beyond just strategy.
Demonstrated understanding of the evolving search landscape, with experience building or managing SEO, AEO, and GEO programs through external vendors.
Hands-on experience embedding AI tools into marketing operations for content generation, workflow automation, campaign planning, or data analysis.
Experience managing freelance creative talent while upholding brand standards.
Operational experience with Google Ads and Analytics.
Regular communication experience with franchisees, clients, or advisory committees.
Background in fast-paced agency or startup environments.
AI-native practitioner, integrating AI tools into daily workflows.
Sophisticated understanding of brand positioning, visual identity, and messaging.
Commercially-minded with a focus on connecting brand investment to business outcomes.
Ability to manage stakeholders, including franchise owners, effectively.
Proactive and outcome-oriented approach to work.

Skills

Marketing budget management
Website operations
UX and conversion optimization
SEO, AEO, and GEO strategy
Vendor management
AI tools integration for marketing operations
Creative talent management
Brand compliance
Google Ads
Google Analytics
Franchise Partner communication
Strategic planning
Execution
Stakeholder management
Brand building
Commercial acumen
Leadership
Accountability

Location

Hybrid
Corporate Head Office

Work Type

Hybrid
Full-time

Experience Level

Senior-level
5+ years in marketing

Salary/Compensations

$100,000 - $120,000 per annum

Benefits

Extended health coverage
Dental coverage
Professional development programs
Health and wellness initiatives
Access to gym facilities at corporate head office

About the Company

Shack Shine is a premium exterior home services brand with a growing franchise network across North America.
O2E Brands has been named one of Canada’s Best Workplaces 14 times.
Recognized on Newsweek’s top 100 list of “Most Loved Workplaces” at #14.
Values diversity and inclusivity.

Equal Opportunity

Values diversity and inclusivity.
Accommodations are available upon request.