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About the Role

This role involves developing and executing annual marketing plans for Proprietary Cards & Membership Rewards Marketing to achieve ICS Canada Customer Marketing objectives, focusing on operational excellence, customer relevance, scalable engagement, and strong returns on non-acquisition investment. The individual will coordinate with ICS stakeholder teams on investment plans, outcomes, and performance analysis, partnering with non-acquisition investment stakeholders to align strategies and optimize impact.

Responsibilities

Develop annual plans to deliver ICS Canada Customer Marketing objectives.
Execute the marketing plan.
Align and coordinate across ICS stakeholder teams on investment plans, expected outcomes, and post-campaign performance analysis.
Work in close partnership with non-acquisition investment stakeholders to align plans.
Develop and execute marketing strategies.
Measure marketing effectiveness to optimize impact and efficiency.

Benefits

Comprehensive support for holistic well-being.
Opportunities to learn new skills.
Opportunities to develop as a leader.
Opportunities to grow your career.
Environment where voice and ideas matter.
Work makes an impact.

About the Company

American Express culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors.
Committed to backing customers, communities, and colleagues.
Delivers differentiated products and world-class customer service.
Operates with a strong risk mindset.
Upholds brand promise of trust, security, and service.