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About the Role

The Consumer Integrated Marketing team seeks a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. Reporting to the DashPass Retention & Member Experience Marketing Lead, this role owns the marketing strategy for existing DashPass benefits and emerging member value propositions. This position will lead go-to-market strategy and member positioning for new benefit concepts designed to deepen engagement, strengthen retention, and expand DashPass's role in members' daily lives. The role involves close partnership with Product and Strategy & Operations teams to identify unmet consumer needs, develop compelling value propositions, and launch innovative new experiences. This opportunity combines strategic thinking, consumer insight, experimentation, and execution excellence to define the next generation of DashPass member value, influencing a key growth business and the company's long-term membership ambitions.

Responsibilities

Own the marketing strategy for DashPass Benefits and New Use Cases, shaping member discovery, adoption, and value realization.
Lead the development, positioning, and validation of new member value propositions extending DashPass beyond delivery savings.
Drive integrated go-to-market strategies for new benefits, experiences, and service offerings, from concept through launch and optimization.
Serve as the marketing lead across cross-functional initiatives, aligning partners to deliver business outcomes.
Translate consumer insights, experimentation results, and market trends into recommendations influencing product strategy and roadmap priorities.
Drive adoption, engagement, retention, and long-term member value for the DashPass membership business.

Requirements

Bachelor's degree or higher
MBA preferred
6+ years of experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, subscription, or marketplace businesses
Experience leading complex, cross-functional initiatives from strategy through execution, ideally within technology, consumer subscription, marketplace, retail, or e-commerce
Strong business acumen and ability to operate as both a marketer and a general manager
Experience developing positioning, go-to-market strategies, and growth plans for products, benefits, services, or customer experiences
Track record of using consumer insights, experimentation, and data to drive business decisions and influence senior stakeholders
Exceptional communication and storytelling skills with experience presenting recommendations and business cases to leadership
Comfort operating in ambiguous environments and building new programs from the ground up
Experience evaluating new opportunities through customer demand, operational feasibility, and business viability lenses
Highly collaborative leadership style and proven success influencing diverse cross-functional teams without direct authority
Passion for solving customer problems and building innovative experiences that create long-term loyalty

Skills

Consumer marketing
Integrated marketing
Growth marketing
Product marketing
Membership business management
Subscription business management
Marketplace business management
Cross-functional leadership
Strategic planning and execution
Business acumen
Go-to-market strategy development
Consumer insights and data analysis
Experimentation
Stakeholder influence
Exceptional communication
Storytelling
Program development
Opportunity assessment
Collaborative leadership
Customer-centric innovation

Experience Level

6+ years of experience

Education Level

Bachelor's degree or higher
MBA preferred

Salary/Compensations

$142,800—$210,000 USD

Benefits

401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Flexible paid time off/vacation (for salaried roles)
80 hours of paid sick time per year (for salaried roles)
Vacation accrued (for hourly roles)
Paid sick time accrued (for hourly roles)
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability insurance
Basic life insurance
Family-forming assistance
Mental health program
Equity grants
Premium healthcare
Wellness expense reimbursement

About the Company

DoorDash’s mission is to grow and empower local economies.
Builds intelligent, last-mile delivery technology for local cities.
Connects people with local businesses.
Technology and logistics company.
Started by enabling door-to-door delivery.
Aims to be a company people turn to for any and all goods.
Rapidly growing and constantly changing.
Committed to supporting employees’ happiness, healthiness, and overall well-being.

Equal Opportunity

Committed to growing and empowering a more inclusive community within our company, industry, and cities.
Hires and cultivates diverse teams of people from all backgrounds, experiences, and perspectives.
Believes that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
No employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
Strives to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office.
Values a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
Accommodations available upon request to recruiting contact.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only: Used Covey as part of hiring/promotional process, may qualify as an AEDT in NYC. Covey Scout for Inbound was used from August 21, 2023, through December 21, 2023, and resumed on June 29, 2024, ceasing on April 30, 2026. The Covey tool has been reviewed by an independent auditor; results may be viewed at https://getcovey.com/nyc-local-law-144.