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About the Role

Oversee performance across multiple studios, focusing on member acquisition, retention, team development, and achieving sales and operational goals for at least two locations. This leadership role drives revenue growth, improves profitability, ensures best-in-class member experience, and coaches teams to achieve sales targets and operational excellence. The role partners with the Head Coach to align sales, operations, and fitness execution, leveraging business acumen and data-driven insights to deliver results.

Responsibilities

Lead, coach, and develop Studio Managers and studio teams to deliver brand standards in member experience, sales, operations, and financial performance.
Hold Studio Managers accountable to performance expectations through coaching, feedback, and development planning.
Ensure appropriate staffing through proactive workforce planning, talent deployment, and succession planning.
Build leadership bench strength by recruiting, selecting, and developing high-quality talent.
Support and reinforce training initiatives for consistent onboarding, ongoing development, and operational excellence.
Partner with Studio Managers, Head Coaches, and the Regional Sales and Operations Manager to develop and execute action plans for growth and performance.
Oversee sales performance, utilization, and operational execution across all assigned studios to achieve business goals.
Drive profitability by increasing membership, maximizing class bookings, and growing ancillary revenue while managing expenses.
Generate and support lead generation through community outreach, marketing initiatives, and local market engagement strategies.
Monitor, analyze, and report on studio performance metrics through accurate and timely reporting.
Develop Studio Managers’ financial acumen to strengthen accountability and improve unit-level performance.
Lead execution of sales strategies and local market initiatives to achieve revenue and membership growth targets.
Ensure consistent execution of corporate promotions and community marketing efforts to drive brand awareness and studio performance.
Champion a consistent, high-quality member experience across all assigned studios in alignment with brand standards.
Partner with studio teams to promptly address and resolve member inquiries, concerns, and escalations.
Conduct regular studio visits (1–4 per week per location, as needed) to assess performance, reinforce standards, and provide real-time coaching.
Monitor member feedback, team feedback, and satisfaction trends to ensure timely follow-up and sustained corrective actions.
Oversee and ensure consistent execution of studio operations across all assigned locations, including compliance with company policies, procedures, and brand standards.
Maintain accurate inventory tracking of studio equipment, shipments, supplies, janitorial materials, and retail merchandise.
Monitor operational performance and partner with Studio Managers to identify gaps, implement solutions, and improve underperforming locations.
Support resolution of operational issues, including employee relations matters, HR processes, inventory management, supply chain coordination, and facility maintenance.
Leverage meetings, reporting tools, and digital communication platforms to drive alignment, communicate priorities, and ensure operational consistency.
Ensure cleanliness, upkeep, and functional efficiency of all studio facilities and equipment, including coordination with internal teams and external vendors.
Directly manage Studio Managers.
Responsible for the overall direction, coordination, and performance of assigned studios.
Oversee operations, financial results, and team effectiveness.

Requirements

High school diploma or equivalent.
Minimum 2+ years of experience in retail, fitness, hospitality, or direct sales management environments with demonstrated success in lead generation, team leadership, and performance management.
Prior single-unit management experience.
Demonstrated ability to lead and develop teams, drive sales performance, and manage operational and financial results in a fast-paced environment.
Passion for health, fitness, and delivering exceptional member experience.
Ability to work with highly sensitive information confidentially.
Ability to exercise tact and judgment in working with a broad variety of people.
Strong cross-functional collaboration and communication skills.
Excellent people skills, with an ability to partner with a dynamic leadership team.
Demonstrates honesty and strong values through consistent action.
Focuses on a high level of energy for the business and manages stress effectively.
A motivational leader who energizes individuals, encouraging innovative strategies for approaching work.
The ability to truly understand what everyone on the team needs to thrive and feel fulfilled (Emotional intelligence).
Effective leadership skills that include inspiring and mentoring a team.
Ability to respond effectively to the most sensitive inquiries with empathy.
Value working in a multicultural environment.
Ability to manage unexpected challenges with a calm and professional demeanor while maintaining professionalism and a positive service attitude at all times.
Results-oriented and self-motivated.
Proactive, reliable, and consistent.
Ability to work under pressure.
Ability to work effectively and collaboratively in a team environment.
Ability to build relationships and provide exceptional service attitude.
Ability to represent, effectively and professionally, the organization to a wide variety of audiences.
Sharp listening skills and critical thinker.
Results driven and possess exceptional problem-solving and research skills.
Maintains professionalism and a positive service attitude at all times.
Maintain appropriate professional boundaries.
Excellent verbal, written, and presentation skills.

Skills

Confidentiality
Efficiency
Flexibility
Tact and judgment
Cross-functional collaboration
Strong communication (verbal, written, presentation)
Mature confidence
Relationship building
Integrity
Energy and stamina
Stress management
Motivation and engagement
Leadership (inspiring, mentoring)
Emotional intelligence
Empathy
Multicultural awareness
Professionalism
Positive service attitude
Results orientation
Self-motivation
Proactivity
Reliability
Consistency
Critical thinking
Problem-solving
Research
Business acumen
Data analysis
Financial acumen
Workforce planning
Talent deployment
Succession planning
Inventory management
HR process understanding
Supply chain coordination
Facility maintenance coordination

Location

Studio environments
Regional travel (up to 75%)
Occasional out-of-state travel

Work Type

Full-time
Exempt
Mid-level management
Monday through Friday (with longer hours, evenings, and weekends as needed)

Experience Level

Mid-level
Minimum 2+ years in retail, fitness, hospitality, or direct sales management
Prior single-unit management experience
Multi-unit experience preferred

Education Level

High school diploma or equivalent
Bachelor’s degree in Business, Management, or related field preferred

About the Company

AFG HoldCo fosters a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and belong.
The company believes that bringing together individuals with different backgrounds, perspectives, and experiences strengthens teams and drives better outcomes for employees, members, and communities.
AFG HoldCo is dedicated to maintaining a work environment free from discrimination, harassment, and retaliation.

Equal Opportunity

AFG HoldCo is an equal opportunity employer, prohibiting discrimination based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
The company complies with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.