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About the Role

Oversee performance across multiple studios, focusing on member acquisition, retention, team development, and achieving sales and operational goals for at least two locations. Accountable for hiring, onboarding, coaching, and supervising studio teams, ensuring consistent execution of brand standards and business objectives. Drive revenue growth, improve profitability, and deliver best-in-class member experience. Establish performance expectations, monitor business metrics, and coach teams to achieve sales targets and operational excellence. Partner with the Head Coach to align sales, operations, and fitness execution for market consistency and high performance. Report to the Regional Sales and Operations Manager, leveraging business acumen and data-driven insights to identify opportunities and deliver results.

Responsibilities

Lead, coach, and develop Studio Managers and studio teams to consistently deliver brand standards across member experience, sales execution, operations, and financial performance.
Hold Studio Managers accountable to performance expectations through regular coaching, feedback, and development planning.
Ensure appropriate staffing across assigned studios through proactive workforce planning, talent deployment, and succession planning.
Build leadership bench strength by recruiting, selecting, and developing high-quality internal and external talent.
Support and reinforce training initiatives to ensure consistent onboarding, ongoing development, and operational excellence.
Partner with Studio Managers, Head Coaches, and the Regional Sales and Operations Manager to develop and execute action plans that drive growth, improve performance, and achieve business objectives.
Oversee sales performance, utilization, and overall operational execution across all assigned studios to ensure consistent achievement of business goals.
Drive profitability by increasing membership, maximizing class bookings, and growing ancillary revenue while maintaining disciplined expense and labor management.
Generate and support lead generation through community outreach, marketing initiatives, and local market engagement strategies.
Monitor, analyze, and report on studio performance metrics through accurate and timely daily, weekly, and monthly reporting.
Develop Studio Managers’ financial acumen to strengthen accountability, improve unit-level performance, and drive consistent results.
Lead execution of sales strategies and local market initiatives to ensure achievement of revenue and membership growth targets.
Ensure consistent execution of corporate promotions and community marketing efforts to drive brand awareness and studio performance across all locations.
Champion a consistent, high-quality member experience across all assigned studios in alignment with brand standards.
Partner with studio teams to promptly address and resolve member inquiries, concerns, and escalations in a professional and effective manner.
Conduct regular studio visits (1–4 per week per location, as needed) to assess performance, reinforce standards, and provide real-time coaching across service, sales, and facility execution.
Monitor member feedback, team feedback, and satisfaction trends to ensure timely follow-up and sustained corrective actions that improve overall experience and retention.
Oversee and ensure consistent execution of studio operations across all assigned locations, including compliance with company policies, procedures, and brand standards.
Maintain accurate inventory tracking of studio equipment, shipments, supplies, janitorial materials, and retail merchandise.
Monitor operational performance and partner with Studio Managers to identify gaps, implement solutions, and improve underperforming locations.
Support resolution of operational issues, including employee relations matters, HR processes, inventory management, supply chain coordination, and facility maintenance.
Leverage meetings, reporting tools, and digital communication platforms to drive alignment, communicate priorities, and ensure operational consistency across all studios.
Ensure cleanliness, upkeep, and functional efficiency of all studio facilities and equipment, including coordination with internal teams and external vendors as needed.

Requirements

High school diploma or equivalent.
Minimum of 2+ years of experience in retail, fitness, hospitality, or direct sales management environments.
Demonstrated success in lead generation, team leadership, and performance management.
Prior single-unit management experience.
Demonstrated ability to lead and develop teams, drive sales performance, and manage operational and financial results in a fast-paced environment.
Passion for health, fitness, and delivering exceptional member experience.
Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.

Skills

Confidentiality
Efficiency Orientation
Flexibility
Tact and judgement in working with a broad variety of people
Strong cross-functional collaboration and communication skills
Mature Confidence
Relationship building
Excellent people skills
Integrity
Energy and Stamina
Motivation and Engagement
Emotional intelligence
Effective leadership skills (inspiring and mentoring a team)
Ability to respond effectively to sensitive inquiries with empathy
Value working in a multicultural environment
Ability to manage unexpected challenges with a calm and professional demeanor
Professionalism and a positive service attitude
Results orientated
Self-motivated
Proactive, reliable, and consistent
Ability to work under pressure
Ability to work effectively and collaboratively in a team environment
Ability to build relationships
Exceptional service attitude
Ability to represent the organization effectively and professionally
Sharp listening skills
Critical thinker
Results driven
Exceptional problem-solving and research skills
Excellent verbal, written, and presentation skills
Strong business acumen
Data-driven insights

Location

Studio environments
Regular travel of up to 75% within a designated region (supporting 5–15 studios within approximately a two-hour drive radius)
Occasional out-of-state travel

Work Type

Full-time
Monday through Friday (business hours)
Longer hours, evenings, and weekend work as necessary

Experience Level

Mid-level
Minimum of 2+ years of experience in retail, fitness, hospitality, or direct sales management environments
Prior single-unit management experience
Multi-unit experience strongly preferred

Education Level

High school diploma or equivalent required
Bachelor’s degree in Business, Management, or a related field preferred

About the Company

AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging.
AFG HoldCo believes that bringing together individuals with different backgrounds, perspectives, and experiences strengthens teams and drives better outcomes for employees, members, and communities.
AFG HoldCo is dedicated to maintaining a work environment free from discrimination, harassment, and retaliation.

Equal Opportunity

AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
AFG HoldCo complies with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.