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About the Role

This role is for a data-driven, hands-on professional to execute and optimize digital marketing campaigns, manage website performance and traffic growth, support corporate marketing initiatives, and build Avathon's brand as a leader in Physical AI. The ideal candidate combines creativity with analytical rigor to leverage digital channels, content, SEO, paid media, and marketing automation to drive measurable business outcomes in a fast-paced, high-growth environment.

Responsibilities

Plan, execute, and optimize integrated digital marketing campaigns across paid search, LinkedIn, display advertising, retargeting, email marketing, and organic channels.
Develop and manage lead generation programs supporting pipeline creation and sales growth.
Monitor campaign performance and continuously optimize based on engagement, conversion, and ROI metrics.
Collaborate with sales and business development teams to align marketing programs with strategic growth objectives.
Own Avathon's corporate website strategy, content updates, performance optimization, and user experience.
Own the Marketing Automation Platform (Hubspot) and its connection, processes, and performance measurement with CRM (Salesforce).
Drive website traffic growth through SEO, content marketing, technical optimization, and digital campaigns.
Monitor and improve key website KPIs including traffic, engagement, conversion rates, and lead generation.
Partner with internal stakeholders and external agencies to maintain a best-in-class digital presence.
Support corporate marketing initiatives including product launches, customer announcements, industry campaigns, executive thought leadership, and strategic messaging.
Assist with the development of marketing collateral, presentations, case studies, white papers, and customer success stories.
Help manage Avathon's participation in industry conferences, webinars, and corporate events.
Ensure brand consistency across all marketing channels and communications.
Build and maintain marketing dashboards to track campaign performance, website analytics, lead generation, and funnel conversion.
Analyze customer behavior and campaign effectiveness to identify opportunities for improvement.
Provide regular reporting and insights to executive leadership.
Manage and grow Avathon's digital presence across LinkedIn and other relevant channels.
Coordinate content distribution strategies to maximize engagement and reach.
Support executive social media programs and thought leadership initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of experience in B2B technology marketing.
Proven experience managing digital marketing campaigns and website optimization initiatives.
Strong understanding of SEO, SEM, marketing automation, lead generation, and web analytics.
Experience with platforms such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Zoominfo and other marketing automation tools.
Strong analytical skills with the ability to translate data into actionable insights.
Experience using AI assistants (e.g. Claude) to augment marketing content creation, productivity, and performance analysis.
Proven cross-functional leadership skills across departments and up and down the organization.
Excellent written and verbal communication skills.
Highly organized, self-motivated, and comfortable operating in a fast-paced startup environment.
Experience marketing AI, machine learning, industrial technology, supply chain, manufacturing, energy, mining, or enterprise software solutions (preferred).
Familiarity with content marketing, account-based marketing (ABM), and demand generation best practices (preferred).
Experience supporting executive branding and thought leadership programs (preferred).
Knowledge of website platforms such as WordPress (preferred).
Authorized to work in the United States without the need for current or future company sponsorship.

Skills

SEO
SEM
Marketing automation
Lead generation
Web analytics
HubSpot
Salesforce
Google Analytics
LinkedIn Campaign Manager
Zoominfo
AI assistants (e.g., Claude)
Analytical skills
Cross-functional leadership
Written communication
Verbal communication
Organization
Self-motivation
Content marketing
Account-based marketing (ABM)
Demand generation
Executive branding
Thought leadership programs
WordPress

Location

Bay Area

Work Type

Full-time

Experience Level

5+ years of experience

Education Level

Bachelor’s degree in Marketing, Communications, Business, or related field

Salary/Compensations

$145,000 - $175,000 annually

Benefits

Stock Option Grants
Generous Time Off Programs
Medical Coverage
Parental Leave Plans
Employer-Sponsored Lifestyle Spending Account
401k with Employer Match
Monthly Technology Allowance

About the Company

Avathon is a leading Industrial AI autonomy platform.
The company helps customers across heavy industries (energy, mining, manufacturing, aerospace, defense, logistics) accelerate autonomous operations.
Its platform is built on a Computational Knowledge Graph foundation, contextualizing and connecting operational data across siloed systems.
The platform integrates time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management.
Avathon's capabilities include digital twins, normal behavior modeling, natural language processing, and computer vision, delivering real-time predictive intelligence and agentic decision-making at industrial scale.
Joining Avathon offers cutting-edge AI innovation, a high-growth environment, and meaningful impact.
Employees will help create the category of Physical AI and work alongside world-class AI engineers, industry experts, and business leaders.
Avathon is a rapidly growing company transforming some of the world's largest industries.
Employees have the opportunity to shape the future of industrial AI and build a global brand redefining critical operations.

Equal Opportunity

Avathon is an Equal Opportunity Employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
Avathon is committed to providing reasonable accommodations throughout the recruiting process. If a reasonable accommodation is needed, contact the company for assistance.