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About the Role

This role leads the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. The Director will build and execute a unified platform strategy to drive adoption, commercial performance, and long-term growth across multiple orthopedic indications. This leader will define go-to-market approaches, optimize commercial models, and manage product lifecycles across the U.S. market.

Responsibilities

Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
Shape value propositions, positioning, and demand generation strategies
Develop annual and long-range marketing plans, including segmentation and targeting
Align platform strategy with indication-based marketing teams
Own go-to-market strategies for capital and enabling technologies
Develop pricing and commercial models (capital, service, software, value-based)
Drive adoption across key customer segments including IDNs and ASCs
Partner with sales teams to enable effective commercialization
Lead demand forecasting, revenue planning, and performance tracking
Establish and monitor KPIs tied to adoption, utilization, and growth
Partner with Finance and Supply Chain on planning and capital deployment
Provide insights and updates to senior leadership
Lead full lifecycle management including launches, upgrades, and phase-out strategies
Drive installed base optimization and asset utilization strategies
Ensure seamless customer transitions and minimal disruption
Build and lead a U.S. downstream Launch Excellence capability
Develop standardized frameworks, tools, and governance for launches
Ensure alignment across marketing, sales enablement, and training
Drive continuous improvement through post-launch performance tracking

Requirements

Bachelor’s degree required
MBA or advanced degree preferred
Significant experience in marketing, product management, or commercial strategy
Leadership experience within MedTech
Robotics or digital solutions experience strongly preferred
Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
Strong financial acumen, including forecasting and pricing strategy
Ability to travel 50%

Location

U.S.

Work Type

Hybrid Work Model

Experience Level

Director level
Significant experience
Leadership experience

Education Level

Bachelor’s degree
MBA or advanced degree

Salary/Compensations

$143,000 - $220,000 USD annually

Benefits

401k Matching Program
401k Plus Program
Employee Stock Purchase Plan
Tuition Reimbursement
Flexible Personal/Vacation Time Off
Paid Holidays
Flex Holidays
Paid Community Service Day
Medical coverage
Dental coverage
Vision coverage
Health Savings Account (Employer Contribution of $500+ annually)
Employee Assistance Program
Parental Leave
Fertility and Adoption Assistance Program
Discounts on fitness clubs, travel and more
Competitive bonus
Medical leave programs
Generous PTO
Paid company holidays annually
8 hours of Volunteer time
Variety of wellness offerings such as EAP

About the Company

Smith+Nephew designs and manufactures technology that takes the limits off living.
Smith+Nephew is a global medical technology company.
We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
Our strongest investments are in our people and the patients we serve.
Our culture is defined by Care, Collaboration, and Courage.
Through a spirit of ownership and can-do attitude, we work together to win.
We are a company of people who care about each other, our customers, their patients, and our communities.
Together, we fulfill our shared purpose of Life Unlimited.

Equal Opportunity

Smith+Nephew is committed to the full inclusion of all qualified individuals.
Smith+Nephew will ensure that persons with disabilities are provided reasonable accommodations.
If reasonable accommodation is needed, please alert the recruiter if you are selected to move forward.
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.