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About the Role

Lead the end-to-end Go-to-Market process for BLC Near Me, focusing on connecting members with local offers from independent businesses. Build the sales and marketing engine, manage a small team, and collaborate with Product, Engineering, and Data to ensure scalable growth. Utilize AI for research, personalized outreach, content acceleration, and campaign iteration, while upholding brand, compliance, and member trust.

Responsibilities

Own end-to-end GTM strategy and execution for BLC Near Me, including positioning, messaging, acquisition, activation, and merchant retention, with budget accountability.
Design and launch new sales motions for small local retailers, covering segmentation, lead sources, outreach, pitching, pricing, and close playbooks.
Lead the launch of a Freemium listings model for small local retailers, defining proposition and GTM approach.
Build the marketing engine, including content and offer strategy, campaign planning, channel experimentation, and performance reporting.
Specify and configure HubSpot for pipeline management, including lifecycle stages, automation, sequences, dashboards, forecasting, and data quality.
Own funnel and revenue metrics (leads, conversion rates, CAC, activation, retention, unit economics) and drive improvements through a weekly operating rhythm.
Oversee lifecycle growth, including merchant onboarding, communications, renewal, retention, and feedback loops for product and proposition.
Partner with Engineering and Data to reduce onboarding and conversion friction for merchants and members.

Requirements

Extensive experience leading combined sales and marketing GTM functions with revenue accountability, ideally in early-stage environments.
Strong track record selling to small local retailers or SMEs, building repeatable inbound and outbound acquisition motions.
Experience setting up sales CRM capability (HubSpot or similar) for pipeline stages, automation, reporting, forecasting, and team adoption.
Growth marketing capability in channel testing, messaging, creative iteration, experimentation, and performance measurement.
Commercial sharpness, understanding unit economics, payback, and scalable levers, with comfort owning full-funnel revenue metrics.
Experience managing and developing a small team with clear goals and a balanced operating cadence.
Demonstrable, opinionated approach to using AI in GTM workflows to improve research, personalization, content, or sales effectiveness.
Experience in local commerce, marketplace, or membership and loyalty models (advantageous).

Skills

Go-to-Market Strategy
Sales Leadership
Marketing Leadership
Revenue Accountability
Demand Generation
Sales Execution
Onboarding
Lifecycle Growth
Upselling
AI Application (research, personalization, content, campaign iteration)
GTM Budget Management
Sales Motion Design
Segmentation
Lead Generation
Outreach
Pitching
Objection Handling
Pricing Strategy
Packaging Strategy
HubSpot Configuration
CRM Management
Pipeline Management
Automation
Forecasting
Data Quality
Funnel Metrics Analysis
Conversion Rate Optimization
Customer Acquisition Cost (CAC) Management
Retention Strategies
Unit Economics
Customer Success Management
Merchant Onboarding
Communication
Renewal Processes
Feedback Loop Implementation
Commercial Acumen
Team Management
Team Development
Growth Marketing
Channel Testing
Messaging Strategy
Creative Iteration
Experimentation
Performance Measurement
Local Commerce
Marketplace Models
Membership & Loyalty Models

Location

Hybrid
Leicestershire, HQ
London, Holborn office

Work Type

6-month fixed-term contract
Hybrid

Experience Level

Extensive experience
Early-stage or low-maturity environment

Benefits

Hybrid working
Flexible hours
EV charging onsite at HQ
Free parking onsite at HQ
25 days annual leave
Additional day off for your birthday
Buy and sell holiday scheme of up to 5 days
Company bonus scheme
Own Blue Light Card and exclusive access to thousands of discounts
Generous funded BUPA medical insurance covering pre-existing conditions
Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions
Enhanced parental leave
Enhanced absence leave
Healthcare cashback plan
Employee assistance programme (including mental health support)
Mental health first aiders
Great social events (festive party, summer party, team socials, sports matches)
Regular company-wide recognition events (monthly Light's Up and annual Shine awards)
Relaxed dress code
Modern office space (games area, chill-out areas, book club, free drinks/snacks)
Onsite gym at HQ (including access to free HIIT & stretch classes)
Strong learning and development culture
Personal growth fund

About the Company

Mission: make heroes happy, serving real-life heroes who keep us safe, cared for, and thriving.
Focus on creating amazing experiences, unrivalled discounts, innovative products, and world-class service.
Culture of seeking smarter, bolder ways to deliver impact, taking ownership, moving fast, and collaborative building.

Equal Opportunity

Blue Light Card is an equal opportunities employer.
Committed to building a diverse and inclusive team.
Recruiting decisions based on experience and skills.
Prioritizes candidates meeting essential and desirable criteria for high application volumes.