Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Geotab is seeking a Senior Marketing Operations Manager to serve as the operational backbone of its marketing engine. This role contributes to the strategy and execution of lead management infrastructure, lead scoring models, and critical alignment between Marketing, Revenue Operations, and Sales teams. Partnering with the Senior Marketing Automation Manager, this position drives the evolution of Geotab's Marketo practice, focusing on systems, processes, and cross-functional partnerships to ensure efficient and predictable marketing-sourced pipeline conversion. The role requires strategic vision, operational rigor, and strong stakeholder leadership, central to Geotab's commercial growth.

Responsibilities

Partner with the Senior Marketing Automation Manager to shape Marketo strategy, roadmap, and governance, ensuring scalability, architecture, and business objective alignment.
Contribute to the ongoing evolution of marketing operations, identifying improvements in team workflow, data flow, and marketing performance measurement.
Provide data-driven insights for quarterly and annual planning, using funnel analytics to inform targets, investments, and campaign prioritization.
Stay current on emerging marketing operations technologies and practices, recommending solutions to maintain competitive and future-ready marketing infrastructure.
Collaborate on Marketo's operational infrastructure, including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards.
Drive continuous improvement of the Marketo instance, enhancing efficiency, reliability, and performance.
Contribute to the design, implementation, and optimization of lead scoring models, ensuring accurate reflection of buying intent, fit, and engagement signals.
Develop and maintain lead management processes, including routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership.
Leverage intent and enrichment data from platforms like 6sense and ZoomInfo to enhance scoring accuracy and lead quality for sales.
Regularly review and refine scoring models based on pipeline performance data, sales feedback, and evolving go-to-market priorities.
Work with LeanData to ensure accurate and efficient lead-to-account matching, routing logic, and attribution frameworks.
Act as the primary Marketing Operations liaison to the Revenue Operations team, bridging marketing systems with the broader revenue technology ecosystem.
Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and end-to-end funnel visibility.
Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards.
Contribute to the development and management of Marketing and Sales SLAs, driving accountability.
Provide data-driven perspectives for revenue planning, using funnel analytics to inform targets, investment decisions, and go-to-market priorities.
Contribute to the marketing data strategy for lead and account data quality, enrichment, and governance.
Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, and LeanData.
Work with the Marketing AI Systems & Automation Manager to identify AI operational use cases for lead management, scoring, and RevOps alignment.
Develop and maintain reporting and dashboards for visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue.
Contribute to the broader Marketing Operations team strategy, supporting junior team members and shaping the function's evolution.
Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams.
Translate complex operational concepts into clear business narratives for senior marketing and sales leadership.
Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making.

Requirements

7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment.
Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale.
Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries.
Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions.
A strategic thinker with a hands-on, execution-oriented approach, comfortable operating at both strategic and tactical levels.
Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel.
Experience contributing to SLAs, funnel governance frameworks, and operational documentation.

Skills

Marketo Engage expertise
Salesforce CRM proficiency
LeanData
Marketing attribution platforms (e.g., Bizible, Marketo Measure, Rockerbox)
6sense
ZoomInfo
AI tools for marketing operations
Platform architecture
Database management
Operational best practices
Campaign influence
Lead and contact management
Marketo-Salesforce sync configuration
Lead-to-account matching
Routing logic
Attribution frameworks
Multi-touch attribution models
Account intelligence platforms
Intent data platforms
Data enrichment tools
Database hygiene
Lead enrichment workflows
AI-assisted workflows
AI reporting capabilities
Analytical mindset
Funnel data analysis
Pipeline data analysis
Communication skills
Stakeholder management
Strategic thinking
Execution-oriented approach
Cross-organizational influence

Location

Hybrid
Remote
Canada

Work Type

Full-time
Hybrid
Remote

Experience Level

Senior
7+ years of experience

Salary/Compensations

$104,000—$130,000 CAD

Benefits

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

About the Company

Geotab is a global leader in IoT and connected transportation, certified as a “Great Place to Work™.”
The company comprises diverse and talented individuals working to help businesses grow, succeed, and increase community safety and sustainability.
Geotab advances security, connects commercial vehicles to the internet, and provides web-based analytics for fleet management.
Its open platform and Geotab Marketplace offer hundreds of third-party solutions, enabling businesses to automate operations by integrating vehicle data.
Processing billions of data points daily, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets, reduce fuel consumption, enhance driver safety, and ensure regulatory compliance.
Geotab operates in a fast-paced, ever-changing environment, encouraging employees to embrace new tasks and activities.
The company offers a fulfilling career with innovation opportunities, great benefits, and a fun, inclusive work culture.
Geotab has adopted a flexible hybrid working model, supporting both in-person and virtual work with cloud-based applications and collaboration tools.
Employee health and safety are top priorities, with an emphasis on work-life balance and a strong culture maintained through online social events and chat rooms.

Equal Opportunity

Geotab believes diversity is fundamental to future growth and progress, and an integral part of its business.
Success flourishes in diverse environments where people from various backgrounds collaborate.
Geotab encourages applications from all qualified individuals.
The company is committed to accommodating people with disabilities during recruitment, assessment, and employment.
Accessibility needs of employees with disabilities are considered in performance management, career development, training, and redeployment processes.
For accommodation requests or information on diversity, inclusion, and accommodation policies, contact careers@geotab.com.