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About the Role

This role focuses on driving adoption of AI agents and tools that help sellers manage deals, accounts, and pipelines more effectively. The Product Marketing Manager will own the post-sale customer journey, creating content, enablement programs, and resources to help customers quickly gain value. Responsibilities include translating complex agentic capabilities into clear narratives through demos, tutorials, best practices, and community engagement, while equipping field, partner, and customer success teams to drive adoption at scale.

Responsibilities

Own the end-to-end adoption content strategy for Agentforce Sales products, including tutorials, setup guides, best practices, videos, and web content.
Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities intuitive and accessible.
Build and activate FDE, Partner, and CSG enablement programs to accelerate customer time-to-value.
Drive customer advocacy and community engagement post-sales, evangelizing product value within the Salesblazer community and capturing customer stories.
Partner with other product marketers to ensure messaging continuity from buying journey through onboarding and expansion.
Contribute to competitive differentiation, customer/seller needs analysis, and enablement and event content delivery.
Partner cross-functionally with Product, Engineering, Sales, and Marketing teams for strategic alignment and coordinated execution.
Represent the voice of the customer internally, providing market insights and adoption signals to inform product and GTM decisions.

Requirements

Demonstrated ability to deeply understand products and explain them clearly and simply, anchored on customer value.
Proficient experience creating and adapting messaging for specific target audiences, from technical practitioners to business buyers.
Track record of creating high-quality product content, including demos, videos, tutorials, and adoption best practices.
Experience evangelizing products internally and externally, including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement.
Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales.
Ability to independently prioritize and manage multiple workstreams in a fast-moving environment.

Skills

Product understanding and clear explanation
Messaging creation and adaptation for target audiences
High-quality product content creation (demos, videos, tutorials, adoption best practices)
Product evangelism (internal and external)
Cross-functional collaboration
Independent prioritization and multi-workstream management
Experience building and managing inside Salesforce orgs
Experience working with AI-assisted tools

Salary/Compensations

Compensation in the United States is determined by factors such as location, job level, job-related knowledge, skills, and experience.
Certain roles may be eligible for incentive compensation, equity, and benefits.

Benefits

Time off programs
Medical insurance
Dental insurance
Vision insurance
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program

About the Company

Salesforce is the #1 AI CRM, where humans and agents drive customer success.
The company leads workforce transformation in the agentic era, focusing on AI, innovation, and core values.
Salesforce is the Customer Company, inspiring the future of business with AI + Data + CRM.
Empowers Trailblazers to drive performance, career growth, and improve the world.
Believes in business as the greatest platform for change, doing well and doing good.

Equal Opportunity

Salesforce is an equal opportunity employer with a policy of non-discrimination.
Believes in equality for all and creating an inclusive, discrimination-free workplace.
Assesses employees and applicants based on merit, competence, and qualifications.
Does not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
Policy applies to all aspects of employment, including recruiting, hiring, compensation, promotion, and benefits.
Recruiting, hiring, and promotion decisions are fair and merit-based.