Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Drive consumer usage and payment volume growth for business units, products, and markets targeting the affluent consumer segment. Lead the Center of Excellence for innovation, subject matter expertise, and market enablement. Collaborate with executives, global stakeholders, and regional teams to evolve Visa's premium proposition, including Visa Infinite.

Responsibilities

• Establish, lead, and optimize global premium products marketing strategy.
• Define the end-to-end global marketing vision for Premium Products, including Visa Infinite, based on consumer insights, competitive dynamics, and product strategy.
• Serve as the single point of marketing ownership for Global Product’s Affluent & Benefits teams, aligning brand, benefits, and product roadmaps.
• Oversee premium brand architecture, positioning, naming, and migration strategies in partnership with Brand Management and Regions.
• Innovate the Visa Infinite brand by anticipating consumer trends and applying insights to actionable strategies.
• Advance an innovation agenda for premium marketing and the Visa Infinite brand through AI, new platforms, partnerships, talent, and channels.
• Identify white-space opportunities and develop action plans in response to competitive moves.
• Partner with Product, Insights & Analytics, and external partners to pilot and scale new premium propositions and benefits-led experiences.
• Deliver world-class go-to-market execution for Global Product.
• Establish an ongoing global product marketing launch and benefits amplification strategy, including toolkits, playbooks, and multi-seasonal plans.
• Ensure premium brand strategy is consistently integrated across campaigns, sponsorships, digital experiences, and regional activations.
• Drive marketing strategy integration with Sponsorships, Marketing Services, and the Global Benefits Team to optimize product-marketing experiences.
• Lead global coordination with Marketing Functions and Regional teams for high-quality, on-strategy execution at scale.
• Define and lead the global consumer learning agenda for affluent segments in partnership with Insights & Analytics.
• Establish clear, globally adopted measurement frameworks to assess brand, benefits engagement, and business impact.
• Lead and develop a team across Infinite Brand Marketing Strategy and Affluent Benefits Marketing.
• Set clear vision, priorities, and operating rhythms for strategy development and execution.
• Foster a culture of collaboration, innovation, accountability, and growth within a highly matrixed global organization.
• Lead and oversee agency relationships and budget management.

Requirements

• 12 or more years of work experience with a Bachelor’s Degree
• 10 or more years of work experience with an Advanced Degree (e.g., Masters/MBA/JD/MD)
• 5 or more years of work experience with a PhD
• Expert-level understanding of the luxury and premium space
• Deep understanding of consumer trends and insights
• Comprehensive understanding of the client and product landscape

Skills

• Marketing Strategy
• Innovation
• Brand Management
• Product Marketing
• Go-to-Market Execution
• Team Leadership
• Budget Management
• Agency Relationship Management
• Global Coordination
• Strategic Planning
• Consumer Behavior Analysis
• Data Measurement and Frameworks

Location

• New York
• San Francisco
• Hybrid (at least 3 days in office)

Work Type

• Full-time
• Hybrid

Experience Level

• 12+ years of work experience with a Bachelor’s Degree
• 10+ years of work experience with an Advanced Degree
• 5+ years of work experience with a PhD
• 15+ years of experience with a Bachelor’s Degree (Preferred)
• 12+ years of experience with an Advanced Degree (Preferred)
• 9+ years of experience with a PhD (Preferred)

Education Level

• Bachelor’s Degree
• Advanced Degree (Masters/MBA/JD/MD)
• PhD

Salary/Compensations

• $210,900.00 - $369,000.00 USD per year
• Eligible for bonus and equity
• May include potential sales incentive payments

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

About the Company

• Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
• Offers opportunities to create impact at scale, tackle meaningful challenges, grow skills, and see contributions impact lives globally.
• Driven by a common purpose to uplift everyone, everywhere by being the best way to pay and be paid.
• Evolving technology keeps Visa at the heart of the digital economy, connecting people to over 80 million businesses worldwide.
• Backed by a resilient, proven model, Visa's expanding network fuels growth.

Equal Opportunity

• Qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
• Visa considers qualified applicants with criminal histories consistent with EEOC guidelines and applicable local law.