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About the Role
The CRM Assistant will sit within the CRM team and wider marketing department in Molton Brown, working alongside a Senior CRM Co-ordinator and managed by the CRM Manager. This role will support the execution of the CRM plan by briefing and co-ordinating the timely delivery of email and SMS communications across UK, US, EU and DE markets, contributing to maximizing conversion of the channel. The individual will be a key user of our email service platform, able to create targeted segments, edit builds, incorporate personalized content and schedule accurately. Whilst also contributing to driving revenue for the channel and meeting trade requirements, this role will play a pivotal part in ensuring our communications are in line with brand image and recognising opportunities in content brainstorming against competitor and market findings. Guided by the Senior CRM Co-ordinator and CRM Manager, there may also be involvement in assisting the set up of targeted campaigns and collaborating with various teams such as creative, copy, customer service and web trading teams for key deliverables.
Responsibilities
- Execute email and SMS communications according to the calendar, including briefing, coordination with creative and copy teams, aligning with brand and trade objectives, finalizing campaign setup with correct segments, and scheduling based on CRM Manager approval.
- Conduct weekly reporting on email and SMS communications, presenting results clearly and identifying learnings and actions.
- Execute the testing tracker for A/B testing campaign variables and report on results.
- Contribute to competitor and market research on email best practices and content opportunities.
- Create and develop personalized email content to maximize revenue and content relevance.
Experience Level
- 1+ years experience in digital marketing.
Education Level
- Marketing and business degree or qualification preferred.
Benefits
- Flexible working
- Competitive salaries
- Health and wellbeing offers
- Pension / retirement options (location dependent)
- Insurance options
- Learning and development opportunities
About the Company
- Molton Brown, founded in London in 1971, is an icon of British style and a leading global brand in Kao's cosmetics portfolio. It has grown from small-scale artisans into an international fragrance brand with a presence in stores, websites, travel retail, luxury department stores, and esteemed hotels worldwide.
- Molton Brown's signature fragrances, bath and shower gels, home and hand care luxuries are expertly blended in London. Kao and Molton Brown are passionate about integrity, craftsmanship, artistry, and providing consumers with the ultimate quality experience.
- Molton Brown is part of Kao, founded in Japan in 1887. Kao fosters diversity, trust, respect, and collaboration in a friendly and inclusive work environment to achieve great results.