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About the Role

This role manages the day-to-day execution of the CRM BAU and Lifecycle calendar across UK, US, EU, and DE markets, aiming to maximize channel conversion. It ensures CRM communication channels are aligned to optimize the customer journey and meet commercial and trade objectives. The role also involves setting up and executing targeted CRM promotional campaigns and acquisition opportunities, supported by the CRM Assistant.

Responsibilities

Deliver targeted and recurring CRM campaigns, including planning, audience setup, channel coordination, email briefing/delivery support, and reporting results with key findings and actions.
Operate the Rewards Club, managing communications and promotions, developing stakeholder understanding, and implementing changes.
Manage the Email and SMS plan/mapping of lifecycle journeys to maximize revenue and align with the trade plan, ensuring cohesive communications.
Deliver reports summarizing key BAU and lifecycle results and manage the testing tracker.
Own competitor research insights for email and rewards club communications and present findings to stakeholders.

Requirements

Marketing or business degree preferred, or higher-level education.
At least 2 years of experience in digital marketing, preferably CRM.
Experience managing a loyalty platform.
Ability to identify opportunities to develop processes and enhance CRM activities.
Ability to create targeted segments and flows to support campaign delivery.
Analytical mindset to effectively analyze channel and campaign performance.

Skills

Process development
CRM activity enhancement
Targeted segmentation
Workflow creation
Analytical skills
Performance analysis

Experience Level

At least 2 years of experience in digital marketing

Education Level

Marketing or business degree or higher-level education

Benefits

Entrepreneurial environment
Respect, teamwork, and collaboration
Employee wellbeing initiatives
Flexible working
Competitive salaries
Health and wellbeing offers
Pension/retirement options
Insurance options
Learning and development opportunities
Valued entrepreneurial thinking and innovation

About the Company

Molton Brown, founded in London in 1971, is a leading global brand in Kao's cosmetics portfolio.
It evolved from small-scale artisans into an international fragrance brand with a presence in stores, websites, travel retail, luxury department stores, and esteemed hotels worldwide.
Molton Brown's signature fragrances, bath and shower gels, home and hand care luxuries are expertly blended in London.
Kao and Molton Brown are passionate about integrity, craftsmanship, artistry, and providing a quality consumer experience.
Kao, founded in Japan in 1887, values diversity, trust, respect, and collaboration in an inclusive work environment.

Equal Opportunity

Kao believes team diversity strengthens its global mission, fostering trust, respect, and collaboration in a friendly and inclusive work environment.