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About the Role

GSD&M seeks a leader for the creative output of its social media practice. This role focuses on social-first storytelling, owning creative output across major brands, leading a team of content creators, and connecting social and creative departments. The ideal candidate excels at delivering great work regardless of budget, timeline, or brief.

Responsibilities

• Lead the quality, vision, and direction of social content across the client portfolio.
• Champion platform-native, social-first creative for engagement.
• Bridge GSD&M's creative department with social media realities, translating brand ideas into effective in-feed work.
• Set and maintain high creative standards for the team.
• Directly manage a team of five social content creators, overseeing their growth, output, and daily direction.
• Foster a culture of creative ambition, craft, and accountability.
• Partner with the Head of Social Media on team development, hiring, and capability building.
• Lead end-to-end production of video content, episodic series, and platform-native formats.
• Determine optimal production methods, utilizing in-house resources or external partners effectively.
• Navigate legal, business affairs, and brand approvals efficiently.
• Make smart creative decisions within budget constraints without sacrificing quality.
• Partner with influencer and external creator teams to ensure high-quality, on-brand creative outcomes.
• Develop frameworks and feedback processes to optimize creator relationships.
• Present and sell work with confidence and conviction.
• Develop strong client relationships based on trust, creative expertise, and results.
• Stay current with platform trends, emerging formats, and cultural moments, integrating this knowledge into work.

Requirements

• 10+ years of agency experience, with significant focus on social content, video production, or content-forward creative roles.
• Portfolio demonstrating practical understanding of social platforms, including deep, hands-on experience with TikTok, Instagram, and YouTube.
• Deep fluency in video production and episodic content formats.
• Operational instincts to manage production partners, budgets, and approvals while maintaining creative integrity.
• Experience working with influencers and external creator partnerships.
• Strong communication and presentation skills.
• Bias for action and a track record of problem-solving.

Skills

• Social native with brand understanding
• Ability to interpret creative briefs effectively
• Proficiency in evaluating and refining content in edit bays
• Energized by creating platform-first work
• Passionate about craft, adaptable on process
• Leadership in fostering team success
• Strong communication skills
• Presentation skills
• Operational instincts

Location

• Austin
• In-office presence (minimum three days per week)

Work Type

• Onsite (minimum three days per week)

Experience Level

• 10+ years of agency experience

Benefits

• Generous benefits
• Plenty of time off
• Opportunities for growth

About the Company

• GSD&M aims to build "First & Only" brands through high standards and impactful work.
• The company values human connection, cultural impact, and continuous growth.
• GSD&M believes inclusion is a superpower, fostering an environment where diverse perspectives enhance work and the industry.
• Recognized by the Advertising Federation’s Mosaic Awards for diversity, equity, and inclusion efforts.

Equal Opportunity

• GSD&M is an equal opportunities employer, prohibiting discrimination based on age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment.
• For medical or religious accommodation during the job application process, contact keisha.townsend@gsdm.com.