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About the Role

This role drives audience engagement, event registrations, and campaign performance for GLG's virtual and in-person events. Responsibilities include developing and executing data-informed marketing campaigns to connect senior decision-makers with expert insights. The role blends event marketing, campaign operations, audience strategy, and performance analysis, collaborating with various teams to achieve business objectives. The ideal candidate is organized, analytical, and focused on continuous performance improvement, owning the end-to-end campaign process from segmentation to optimization.

Responsibilities

Develop and execute targeted outreach strategies to drive event registrations and engagement.
Build and refine audience segments aligned to event topics, client interests, engagement behavior, and campaign objectives.
Partner with event programmers, content leads, and commercial stakeholders to ensure campaigns reach relevant audiences.
Contribute to audience growth and engagement strategies through testing, segmentation, and performance insights.
Develop and execute integrated event marketing campaigns across email and digital channels, including setup, QA, deployment, reporting, and optimization.
Write and edit compelling promotional copy for event invitations, landing pages, reminder communications, and post-event follow-ups.
Monitor campaign and outreach performance across key engagement and conversion metrics.
Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency.
Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance.
Partner with Marketing, Content, Programming, and Commercial teams to coordinate campaign timelines, audience targeting, and execution workflows.
Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes.
Help improve campaign processes, documentation, and workflow efficiency within the broader marketing organization.
Manage multiple concurrent campaigns and event priorities in a fast-moving environment with strong attention to detail and execution quality.

Requirements

Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field.
2+ years of experience in event marketing, campaign management, marketing operations, or email marketing, preferably within a B2B or professional services environment.
Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting.
Hands-on experience with marketing automation platforms, with Marketo experience strongly preferred.
Strong written and oral communication skills, including experience writing promotional or conversion-oriented marketing copy.
High attention to detail and strong organizational skills across campaign execution, QA, and audience management.
Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness.
Analytical mindset with comfort interpreting campaign performance data and identifying opportunities for improvement.
Strong collaboration skills and ability to work effectively across cross-functional teams.
Familiarity with marketing automation platforms, reporting tools, and digital marketing workflows.
Experience supporting webinar, virtual event, or executive audience marketing programs.
Experience working within a fast-paced, metrics-oriented B2B marketing environment.
Proficiency in Microsoft Office, particularly Excel and Word.

Skills

Event marketing
Campaign management
Marketing operations
Email marketing
Audience segmentation
A/B testing
Campaign deployment
Performance reporting
Marketing automation platforms
Marketo
Written communication
Oral communication
Promotional copywriting
Conversion-oriented marketing copy
Attention to detail
Organizational skills
Project management
Analytical skills
Data interpretation
Cross-functional collaboration
Reporting tools
Digital marketing workflows
Microsoft Office
Excel
Word

Experience Level

2+ years of experience in event marketing, campaign management, marketing operations, or email marketing.

Education Level

Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field.

Salary/Compensations

$70,500—$100,000 USD

Benefits

Comprehensive medical, dental and vision coverage effective on your first day of employment.
Flexible paid time off with no pre-determined limits on vacation, plus 10 company holidays.
401(k) and Roth 401(k) plans with an employer match.
Tuition reimbursement program for eligible courses including language skills courses.
Paid parental leave, adoption and surrogacy reimbursement.
Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways.
Other work perks and benefits available based on final job location.

About the Company

GLG is the world’s leading platform for trusted human expertise, connecting global decision-makers with authoritative voices.
At GLG, you are an extension of our clients' core teams, working at the intersection of industries and global markets, navigating high-stakes challenges.
Operating within the industry’s most trusted research environment, GLG helps clients capture nuanced perspectives that drive smarter, faster business outcomes.
GLG is a global team of pragmatic problem-solvers driven by intellectual curiosity and a bias toward action, reinventing the industry they invented.

Equal Opportunity

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.