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About the Role

This role focuses on building industry-leading interactive and playable experiences for high-value advertisers. Reporting to the Director of Creative Solutions, this position integrates Creative Services, Creative Innovation, and Product. The mission is to deliver high-performing playable and interactive mobile creative experiences, enabling quick iteration through clean measurement and structured experimentation. This role defines the playable space, its effectiveness, reliable shipping methods, and how to scale learnings across accounts.

Responsibilities

Build, architect, and extend high-performing playable ad experiences and interactive creatives for mobile and CTV platforms.
Translate creative concepts into functional prototypes and scalable ad templates.
Design mobile-first UX patterns for playable ads, including interaction logic, end-card flows, and call-to-action placement.
Optimize for playable ad constraints, managing file size, load times, device/OS compatibility, and platform compliance.
Define comprehensive test matrices and QA checklists.
Debug complex issues related to SDK integration, third-party trackers, ad delivery, and in-ad game logic.
Introduce automation to reduce production risk.
Act as a cross-functional liaison for playable and interactive ad initiatives.
Define clear workflows and handoffs to reduce bottlenecks and accelerate time-to-launch.
Support client conversations with technical confidence regarding feasibility, timelines, QA, and measurement.
Partner with Product on tooling and capability gaps to scale playable ad output.
Build and maintain a playable creative repository.
Share insights across teams through internal sessions, documentation, and repeatable templates.

Requirements

Strong portfolio of playable ads demonstrating positive performance against advertiser KPIs.
Experience shipping and supporting creatives end-to-end (QA, troubleshooting, mobile ad delivery).
Ability to translate performance/measurement needs into clear event tracking and experimentable variants.
Commercial awareness and client-facing experience in the App AU ecosystem.
Legal permit to work.
Deep experience with mobile E2E testing for ads (various device/OS combinations, ad verification, and publisher SDKs).
Familiarity with programmatic concepts and the practicalities of ad serving and tracking in mobile in-app/playable workflows.
Experience optimizing graphics performance and minimizing asset size for mobile web environments.

Skills

Frontend technologies for complex interactive experiences/game mechanics.
Libraries for complex interactive experiences/game mechanics.
Phaser/Pixie.
Unity/Cocos export.
Playable Factory.
Platform-specific playable tools.
3D interactive experiences on mobile web.
SIMID for CTV interactive.
Cross-functional collaboration.

Location

Barcelona

Work Type

Hybrid

Experience Level

3-7+ years in creative technology making interactive ads for mobile

Salary/Compensations

Competitive remuneration

Benefits

Health insurance.
Possibility of traveling to Barcelona HQ for collaboration and team-building.
Learning and training opportunities.

About the Company

Smadex is a Barcelona-born Demand Side Platform.
Delivers performance and transparency in programmatic for clients across America, Europe, and Asia.
Growing Creatives Studio to become a leading creative performance team.
Builds scalable creative solutions that drive measurable outcomes.