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About the Role

Responsible for directing, communicating, motivating, organizing, and controlling execution of Riboli Family Wine & Spirits company goals through our wholesaler and assigned geography across Northern California. This position is responsible for driving, managing, and executing Fine Wine & Spirits KPI’s across the independent off-premise and on-premise channels of trade within Northern California. Responsible for developing and fostering Breakthru Aspect Division Field Sales Manager and Sales Representative relationships in the designated zone to leverage and grow Riboli brands in the market.

Responsibilities

Manage Riboli Family Wine & Spirits’ portfolio of products within Northern California, including designated distributor representatives and trade.
Execute depletion, POD, BTG, and volume plans across top independent off-premise and on-premise channels of trade for Northern California.
Assist State Sales Director with distributor team meetings, General Sales Meetings, and education sessions to further Riboli brands’ share of mind.
Target and influence key customers within independent off-premise and on-premise channels of trade, focusing on top fine wine accounts.
Plan, direct, and coordinate all sales efforts within independent off-premise and on-premise channels of trade in Northern California.
Manage Breakthru Beverage Group (assigned) California Wholesaler to achieve sales targets that support Riboli Focus Calendar program periods.
Deliver depletion, POD, menu placements, and volume plan within the Northern California zone.
Manage and allocate trade expenditure, sample budgets, and T&E budgets.
Assess Riboli on-premise distributor performance within assigned geographic zone, including addressing poor performance issues.
Assist in developing wholesalers’ capabilities to adopt and implement Riboli Family Wine & Spirit brand strategies and objectives through effective communication and education.
Ensure that Riboli’s key distributors are managing Riboli’s brand strategies for the trade.
Call on independent top off-premise and on-premise accounts in conjunction with the distributor.
Utilize KARMA to manage daily activity in the field and KPI monitoring.
Cultivate cross-department relationships within the company (sales, marketing, finance, logistics) to carry out Riboli Family Wine & Spirits brand strategies.
Adhere to executive directions from senior leadership/ownership.
Represent Riboli brands and agency brands professionally.
Exercise the highest level of fiduciary duty to the company in all financial matters, including budgets and promotional spending.
Prepare and present training meetings with wholesalers.
Prepare and present training meetings with retailers.

Requirements

Minimum of 5+ years of wine industry experience.
Proficient written communication skills.
Proficient oral communication and interpersonal skills.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Ability to articulate in a professional and personable manner to be a strong leader and partner to Riboli Customers and Trade.
Intermediate Excel skills.
Ability to analyze sales data, market trends, and performance metrics to identify patterns, uncover opportunities, and develop data-driven strategies.
Fluent knowledge of PC, working within Microsoft Office (Word, PowerPoint, Excel) and any other company software.
Ability to calculate and interpret financial data.
Ability to define problems, establish facts, collect data, interpret issues, draw valid conclusions, and recommend solutions.
Ability to interpret an extensive variety of statistical information.
Current valid driver’s license.
Reside in Northern California.
Ability to meet minimum overnight travel requirements for assigned territories.
Excellent time management skills.
No DWI offenses.
No illegal drug use.
Must use a clean, late model, presentable, and fully operational 4-door vehicle for business.
Comply with all federal, state, and local laws and regulations governing the alcoholic beverage industry.
Maintain the highest ethical business standards and fiduciary duty on behalf of the company and its customers.

Skills

Written communication
Oral communication
Interpersonal skills
Excel
PC proficiency
Microsoft Office (Word, PowerPoint, Excel)
Mathematical analysis
Data interpretation
Problem-solving
Data analysis
Time management
Multi-language skills (Italian or Spanish, if required)
Wine industry knowledge
Product knowledge
Competitive brand knowledge
Market knowledge

Location

Northern California

Experience Level

Minimum of 5+ years of wine industry experience

Education Level

Four-year college degree and/or equivalent work experience

Salary/Compensations

$80,000—$90,000 USD

Benefits

Company auto allowance

About the Company

Riboli Family Wines has spent over a century perfecting their craft as a four-generation, family-owned winery and one of America's fastest-growing wine producers. They create beloved brands including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. Recognized as American Winery of the Year, the company is driven by the joy their wines bring to consumers. Rooted in California, they are committed to quality, sustainability, and innovation, honoring heritage while shaping the future of winemaking.

Equal Opportunity

Riboli Family Wines is an equal-opportunity employer committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.