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About the Role
Qualicare Toronto West is a home care organization providing comprehensive, nurse-managed 360-degree care to families in North York and surrounding communities. The model integrates clinical oversight, personalized care planning, and strong collaboration with families and healthcare partners, focusing on both service breadth and care depth. As the company enters a growth phase, an experienced Business Development Manager is sought to lead strategic expansion. This role, reporting to the Executive Director, drives revenue growth by developing, activating, and expanding high-value healthcare referral partnerships, generating qualified client referrals that convert into active service agreements, and positioning Qualicare Toronto West as the preferred nurse-managed home care provider. The Manager will coordinate business development within a defined geographic area, ensuring consistent, profitable revenue growth through assessing, planning, implementing, and evaluating local marketing and business opportunities, and will work closely with the Executive Director to optimize referral-to-client conversion.
Responsibilities
- Develop and execute a structured business development strategy aligned with quarterly targets and key performance indicators.
- Build, prioritize, and actively manage a high-value referral pipeline targeting accounts with strong recurring referral potential.
- Generate qualified leads through strategic outreach and relationship cultivation.
- Collaborate with the Executive Director to convert referrals into active clients.
- Monitor territory performance metrics and proactively adjust outreach strategy to maximize referral yield and revenue impact.
- Establish and deepen partnerships with hospitals, rehabilitation centers, retirement residences, primary health care providers, discharge planners, and community agencies.
- Position Qualicare Toronto West as the trusted nurse-managed home care provider in the community.
- Conduct high-value meetings, presentations, and educational sessions tailored to specific audiences.
- Represent the organization at healthcare networking events and community initiatives.
- Identify new referral channels and strategic partnership opportunities.
- Monitor local market trends and competitive activity.
- Maintain Qualicare Toronto West social media presence and engage in community outreach via different social media communications.
- Contribute to quarterly and annual growth planning.
- Maintain accurate CRM documentation of all business development activity.
- Provide weekly pipeline and performance reporting.
- Track referral volume, conversion trends, and revenue impact.
- Maintain disciplined follow-up with referral partners.
Requirements
- Minimum five years' experience in business development.
- Healthcare, senior services, or community-based experience strongly preferred.
- Demonstrated success in territory growth and revenue expansion.
- Strong consultative skills within professional environments.
- Excellent relationship building and presentation skills.
- Experience managing pipeline through CRM systems.
- Familiarity with social media platforms.
- Valid driver's license and access to a vehicle.
Skills
- Strategic and growth-oriented mindset.
- High emotional intelligence.
- Strong business acumen.
- Self-directed and accountable.
- Professional presence and confident communicator.
- Alignment with nurse-led client-centered values.
- Consultative skills.
- Relationship building.
- Presentation skills.
- CRM systems management.
- Social media platforms familiarity.
Location
- Toronto West
- North York and surrounding communities
Work Type
- Full-time
- Field-based
Experience Level
- Experienced
- Minimum five years' experience
Salary/Compensations
- Competitive salary
- Base salary plus performance-based bonus tied to achievement of quarterly revenue and referral growth targets.
Benefits
- Bonus based on performance
- Competitive salary
- Training & development
About the Company
- Qualicare Toronto West is a home care organization delivering comprehensive, nurse-managed 360-degree care to families across North York and surrounding communities.
- Our model combines clinical oversight, personalized care planning, and strong collaboration with families and healthcare partners. We are committed to delivering both breadth of service and depth of care.