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About the Role

This role drives impactful event programming across Europe for Visa Commercial Solutions (VCS), aligning with business priorities. It requires a customer-centric and strategic mindset to develop and execute B2B event programming that supports commercial priorities, fosters brand engagement, and generates business opportunities. The ideal candidate collaborates with internal stakeholders to produce events aligned to strategic objectives and measurable outcomes.

Responsibilities

Develop, plan, and execute B2B event programming for VCS proprietary, client, and industry events, ensuring alignment with sales, marketing, product, and communication priorities.
Partner with VCS stakeholders across functions to define event objectives, messaging, and target audiences.
Curate compelling content and engagement formats with communications and subject matter experts.
Design B2B event experiences that maximize lead capture, nurture, and conversion opportunities for VCS sales teams.
Establish KPIs and measure event performance, providing post-event analysis and recommendations for continuous improvement.
Drive workstreams to ensure projects stay on track, adapting and consulting with leadership as required.
Manage relationships with event organizers, partners, and vendors to ensure seamless event execution.
Ensure events reflect Visa’s brand playbook, maintaining consistency across regions and event types.
Oversee workstream budgets and negotiate contracts.
Stay informed on global event trends, technologies, and best practices, applying innovative solutions to enhance event impact.

Requirements

Passion for events and in-depth understanding of how event engagement bolsters brand and supports business objectives.
Creative approach to developing event concepts, with a desire to innovate and improve all event aspects.
Excellent communication, negotiation, and relationship management skills, particularly with senior executive level stakeholders.
Exceptional project management, organization, and planning skills applied in a fast-paced, multi-tasking environment.
Self-directed personality that takes a proactive, hands-on role in problem solving, decision-making, creating new procedures, and innovating new ways to enhance existing processes.
Strong customer orientation, focused on delivering impactful and beneficial events for clients and attendees with a focus on quality.
Ability to support domestic and international event programs across Europe.
Regional travel, typically up to five business days per month, and occasional overtime and weekend work.
Experience in B2B event program development, production, operations, budgeting, and measurement.
Proven track record of planning and executing creative, engaging B2B events that drive business outcomes.
Strong tradeshow/exhibition management experience, including partnering with product, innovation, and marketing teams in creating impactful experiences that drive audience engagement.
Strong stakeholder and executive management in global, matrixed organizations.
Experience in managing lead generation and capture, data, and CRM management.
Familiarity with event marketing and sales CRM systems.

Skills

Communication
Negotiation
Relationship management
Project management
Organization
Planning
Problem solving
Decision-making
B2B event program development
Event production
Event operations
Event budgeting
Event measurement
Tradeshow/exhibition management
Stakeholder management
Executive management
Lead generation and capture
Data management
CRM management
MS Dynamics
Salesforce
Eloqua
Marketo
Cvent
Swoogo

Location

Europe

Work Type

Hybrid

Experience Level

Senior

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.
Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide.
Backed by a resilient, proven model, our expanding network fuels growth.

Equal Opportunity

Visa is an EEO Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.