About the Role
Fi is seeking a Senior Product Manager to join a high-leverage team, reporting to the VP of Product. This role is central to Fi's growth, driving initiatives across product, engineering, design, hardware, data, operations, and go-to-market. The Senior PM will activate new sales channels, deepen customer loyalty, and enhance the core Fi experience, owning significant product areas from strategy to launch and directly shaping how millions of dog parents engage with Fi. The company's mission is to transform the human-pet relationship by developing cutting-edge technology to revolutionize pet parenting, improving the lives of millions of pets through real-time tracking, activity, sleep, and behavior monitoring, and bridging the communication gap between pets and humans.
Responsibilities
- Define the vision and roadmap for owned experiences, influencing key decisions and carrying initiatives from concept to launch on a weekly shipping cadence.
- Collaborate with engineering, design, hardware, data, support, and marketing to align teams and ship products.
- Utilize analytics to identify opportunities, diagnose friction, measure impact, set key metrics, and run experiments.
- Own the customer journey from onboarding through long-term retention, identifying experience breakdowns and designing solutions.
- Lead product launches that improve satisfaction, growth, and subscription retention while raising quality standards.
Requirements
- 5+ years of product experience with a track record of shipping impactful products and improving engagement or retention.
- Ability to manage both long-range planning and hands-on execution effectively.
- Comfortable with independent data analysis.
- Deep mobile product experience across iOS and Android, including API constraints and common design patterns.
- Proficiency with an AI-native workflow, including Claude Code, Cowork, and modern AI tooling.
- Strong customer instincts, including the ability to communicate with customers and extract buildable insights.
- Dog people preferred.
Skills
- Data analysis
- Mobile product development (iOS, Android)
- API constraints
- Design patterns
- AI tooling (Claude Code, Cowork)
- Customer communication
- Insight extraction
Experience Level
- 5+ years of product experience
- Senior level
Salary/Compensations
- $150,000 - $210,000 base salary
- Equity compensation eligible
Benefits
- Flexible PTO
- Full medical insurance
- Full dental insurance
- Full vision insurance
- Free access to One Medical
- Free access to Kindbody
- Free access to Talkspace
- Dog-friendly office
- $500 annual donation to a dog charity of choice (BarkBack Program)
- Free Fi membership for pets
- Gifting program for friends and family
About the Company
- Fi is a passionate team from companies like Square, Google, Oura, Peloton, and Uber.
- Transforms the human-pet relationship through cutting-edge technology.
- Mission to revolutionize pet parenting and improve the lives of millions of pets in the U.S.
- Offers real-time location tracking, activity, sleep, and behavior monitoring.
- Aims to bridge the communication gap between pets and humans.
- Building a future where pet parents understand their pets' feelings and health.
- A fast-growing Series B startup.
Equal Opportunity
- Fi is an equal opportunity employer committed to diversity and inclusion.
- Prohibits discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
- Policy applies to all employment practices, including hiring, promotion, termination, compensation, and training.
- Hiring decisions are based solely on qualifications, merit, and company needs.
