Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands-on analytical leader responsible for driving insight generation across the B2B marketing organization. This role helps the business understand and accelerate growth by analyzing performance across channels, audiences, and the full marketing funnel. It involves overseeing a small team, delivering recommendations, building dashboards, automating insights, and supporting data-driven decision-making across the organization. The role requires ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses, and partnering with operations and engineering teams to improve data flows, models, and quality. Responsibilities also include intimate knowledge of marketing platforms, defining metadata strategies, leading analytics projects, developing segmentation frameworks, leveraging LTV and cohort models, diagnosing funnel performance, and presenting findings to leadership.

Responsibilities

Drive insight generation across the B2B marketing organization.
Help the business understand and accelerate growth by analyzing performance across channels, audiences, and the full marketing funnel.
Compare performance across email, events, paid media, digital programs, and other B2B channels.
Identify where the marketing organization should invest, optimize, or shift spend.
Provide regular insights to channel owners to improve efficiency and ROI.
Oversee a small team of 1-3 analysts and senior analysts.
Work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making.
Automate reporting and surface actionable insights for marketing and sales stakeholders.
Ensure data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses.
Partner with operations and engineering teams to improve data flows, data models, and quality.
Maintain intimate knowledge of marketing platforms, review APIs and data conformance, and define metadata strategies.
Simplify output to communicate to marketing teams.
Lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels.
Develop segmentation frameworks that support ABM, optimize event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies.
Leverage LTV and cohort models to guide investment decisions and prioritization.
Diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact.
Present findings and recommendations to marketing leadership and senior stakeholders.

Requirements

Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics.
Proficiency in SQL and Power BI.
Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.).
Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics.
Ability to manage and mentor analytical talent.
Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences.

Skills

Strong analytical and quantitative problem-solving
Ability to work autonomously and own medium-to large sized projects end-to-end
Skilled at translating insights into business recommendations
Collaboration and relationship-building across marketing and sales
High attention to data quality and consistency
Curiosity, initiative, and deep commitment to driving business growth
SQL
Power BI
CRM
Marketing Platforms (Marketo, CJA, Atlas)
Sales Platforms (Marketo, CJA, Atlas)
Multi-touch attribution
B2B funnels
Revenue dynamics
Communication
Data storytelling

Work Type

Full-time
Part-time

Experience Level

5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics

Education Level

Bachelor’s degree
Master’s degree
Equivalent professional portfolio

Salary/Compensations

US: $100,080 to $190,080
California (San Francisco Bay Area): $120,120 to $228,000
California (All Other): $110,040 to $209,040
Colorado: $100,080 to $190,080
Massachusetts: $100,080 to $209,040
New York City: $120,120 to $228,000
Washington: $110,040 to $209,040
Washington DC: $110,040 to $209,040

Benefits

Discretionary annual bonus program (based on performance)
Comprehensive benefits package
Medical coverage
Dental coverage
Disability
Retirement benefits
Paid leave
Paid time off
Sales commission plan (if sales commission eligible role)

About the Company

Kyndryl designs, builds, manages, and modernizes mission-critical technology systems that the world depends on every day.
Kyndryl is always moving forward to build a more equitable, inclusive world for employees, customers, and communities.
Provides state-of-the-art resources and Fortune 100 clients.
Cares about employee well-being and offers benefits that give choice and reflect employee diversity.
Offers employee learning programs with access to industry certifications (Microsoft, Google, Amazon, Skillsoft, and many more).
Provides a company-wide volunteering and giving platform for donations, fundraisers, and volunteering.
Invests heavily in employee success.
Committed to sustainable progress for customers and supporting the communities where we work and live.
Culture designed with purpose: restless, empathetic, and devoted.

Equal Opportunity

We welcome people of all cultures, backgrounds, and experiences.
Kyndryl Inclusion Networks create a workplace where all Kyndryls can find and provide support and advice.
Kyndryl supports bringing your whole self to work, individually and collectively, and activating an equitable culture.