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About the Role
The Marketing Analytics Lead is a hands-on analytics professional responsible for driving insights across our B2B marketing organization. This role helps the business understand how marketing contributes to revenue and identifies opportunities to accelerate growth across channels, audiences, and the full marketing funnel.
Responsibilities
- Lead analytics workstreams or mini-projects, such as building segmentation models, analyzing paid media performance, evaluating event impact, or supporting attribution systems.
- Support marketing channel owners to drive efficiency and ROI.
- Collaborate with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making.
- Ensure data accuracy and consistency across CRM systems, marketing platforms, and data warehouses.
- Partner with operations and engineering teams to improve data flows and data models.
- Present findings to peers and leadership, clearly explaining insights and recommendations.
- Mentor junior analysts on tools, techniques, and analytical best practices.
Requirements
- Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional experience.
- 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics.
- Proficiency in SQL, Power BI, and Excel.
- Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo, CJA, Atlas).
- Ability to identify gaps, propose solutions, and drive new analytical methods or workflows.
- Strong communication and data storytelling skills.
- Familiarity with leveraging AI to automate code writing.
Skills
- Analytical and quantitative problem-solving
- Independent leadership of workstreams or mini-projects
- Translating data into actionable business recommendations
- Influencing peers and cross-functional stakeholders
- Attention to data accuracy, structure, and consistency
- Curiosity, initiative, and commitment to driving measurable business impact
- Teamwork, communication, and collaboration
- Coachability and enthusiasm for professional growth
- Growth mindset
- Customer focus
- Inclusive work style
- SQL proficiency
- Power BI proficiency
- Excel proficiency
- Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo, CJA, Atlas)
- Identifying gaps, proposing solutions, and driving new analytical methods or workflows
- Data storytelling
- Leveraging AI for code automation
Work Type
- Full-time
Experience Level
- 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
Education Level
- Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional experience
Salary/Compensations
- U.S.: $79,920 to $152,160
- California (San Francisco Bay Area): $95,880 to $182,520
- California (All Other): $87,960 to $167,400
- Colorado: $79,920 to $152,160
- Massachusetts: $79,920 to $167,400
- New York City: $95,880 to $182,520
- Washington: $87,960 to $167,400
- Washington DC: $87,960 to $167,400
Benefits
- Discretionary annual bonus program (performance-based)
- Comprehensive benefits package
- Medical coverage
- Dental coverage
- Disability
- Retirement benefits
- Paid leave
- Paid time off
- Employee learning programs with industry certifications (Microsoft, Google, Amazon, Skillsoft, and more)
- Company-wide volunteering and giving platform
About the Company
- Kyndryl designs, builds, manages, and modernizes mission-critical technology systems globally.
- Committed to building a more equitable, inclusive world for employees, customers, and communities.
- Culture designed with purpose: restless, empathetic, and devoted.
- Committed to sustainable progress for customers and supporting the communities where we work and live.
- Invests heavily in employee success to achieve collective success.
- Advances vital systems that power human progress.
Equal Opportunity
- Welcomes people of all cultures, backgrounds, and experiences.
- Kyndryl Inclusion Networks create a workplace where all employees can find and provide support and advice.
- Supports employees in bringing their whole self to work, individually and collectively, to activate an equitable culture.