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About the Role

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate and the world’s largest humanitarian organization. WFP is investing in and growing private sector partnerships to achieve zero hunger. ShareTheMeal is WFP’s award-winning fundraising and awareness-raising app, with over 1.6 million users globally, having shared more than 235 million meals. ShareTheMeal is a key driver for WFP's ambitious individual giving growth strategy. The Berlin-based team focuses on developing innovative app features, increasing user engagement, and expanding the user base through marketing and communication initiatives.

Responsibilities

Lead performance marketing with a multimillion-dollar budget.
Lead the execution and optimization of high-impact digital performance marketing strategies for the ShareTheMeal app and website.
Develop comprehensive media plans aligned with business goals, ensuring strategic budget allocation across channels and markets for maximum impact and returns.
Analyze data regularly to assess marketing effectiveness and provide optimization insights.
Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging and creative to increase conversion rates and supporter retention.
Lead performance marketing teams, demonstrating ability to manage and mentor marketing professionals.
Set clear goals, provide regular feedback, and ensure team alignment with organizational objectives.

Requirements

Work experience with non-profit brand management is a strong advantage.
High proficiency in written and spoken English required.

Skills

Proficiency in mobile attribution platforms (MMPs) such as Adjust, AppsFlyer, Kochava for optimizing acquisition campaigns.
Proven hands-on experience setting up, managing, and optimizing marketing campaigns across various channels (e.g., Google, Meta, TikTok, Apple search ads) to scale app acquisition.
Proven track record managing acquisition campaigns for both app and web platforms.
Experience conducting incrementality testing and utilizing media mix modeling (MMM) to optimize marketing strategies.
Expertise in web and app attribution and solid understanding of ad privacy changes.
Experience collaborating with cross-functional teams, including brand, content, product, and design.
Mature judgment with strong interpersonal skills.
Collaborative spirit, able to liaise with diverse people across levels and cultures, acting with credibility and diplomacy.
Strong time management skills, including planning, anticipating requirements, problem-solving, managing competing priorities, and meeting tight deadlines.
Self-motivated and able to work with a high degree of autonomy.
Fully committed and motivated to achieve the aims of the World Food Programme.
Knowledge of other UN languages is a plus.

Location

Berlin, Germany

Work Type

Regular Consultant CST-I
11 months
Monday to Friday full time

Experience Level

5 years of relevant national or international experience in performance Marketing

Education Level

Bachelor’s degree
Master’s degree preferred

Benefits

Highly inclusive, diverse, and multicultural working environment.
Investment in personal and professional development through training, accreditation, coaching, mentorship, and internal mobility opportunities.
Career path offering opportunities to work across country, regional, and global offices.
Attractive compensation package.

About the Company

The World Food Programme (WFP) is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change.
WFP is a 2020 Nobel Peace Prize Laureate.
Around 20,000 people work for the organization, mostly in remote areas, directly serving the hungry poor.
WFP's vision for its workforce is diverse, committed, skilled, and high-performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion).

Equal Opportunity

WFP celebrates and embraces diversity.
Committed to the principle of equal employment opportunity for all employees.
Encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status, physical or mental disability.
Committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process.
All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications.
Committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority.