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About the Role

Connoisseur Media is seeking an experienced, driven, and strategic leader to maximize revenue growth across broadcast and digital platforms. This role involves developing a high-performing sales culture built on collaboration, accountability, innovation, and results. The General Sales Manager will lead, coach, and motivate a team of Account Executives, partner with market leadership, and drive new business development and existing account growth. The ideal candidate is a hands-on leader passionate about talent development, creating winning sales strategies, and delivering exceptional results for clients and the company.

Responsibilities

Collaborate with sales managers to foster a "One Team" culture.
Lead, empower, and motivate local sellers to maximize revenue from broadcast, digital, event, and integrated marketing solutions.
Drive new business and incremental revenue growth from existing clients.
Hold the sales team accountable for achieving monthly, quarterly, and annual revenue goals using company media assets.
Maintain marketplace visibility and build strong client relationships to impact revenue growth and client retention.
Stay informed on market conditions, competitive activity, and business trends.
Conduct weekly one-on-one meetings with direct reports and enforce use of sales performance tools.
Accompany Account Executives on sales calls for coaching, training, and professional development.
Coach Account Executives on Strategic Account Management planning, focusing on revenue growth, account prioritization, and annual budget implementation.
Foster a culture of continuous learning, accountability, and sales excellence.
Co-build a strong talent bench by recruiting, hiring, and developing top sales talent.
Provide accurate revenue forecasting and pipeline management for direct reports.
Approve sales orders and ensure compliance with company policies and procedures.
Monitor sales activity and performance metrics to identify improvement and growth opportunities.
Create, update, and maintain sales presentations, marketing materials, and sales collateral.
Prepare for and co-lead weekly sales meetings.
Source and approve leads across San Francisco, San Jose, and Far East Bay sales teams.
Ensure effective utilization of all sales tools and resources, including ZoomInfo, Futuri, AdMall, Waymark Video, Marketron, Tapscan, Miller Kaplan, Media Monitors, and other company-approved platforms.
Communicate market intelligence, sales strategies, best practices, and performance expectations to the team.
Attend and actively participate in weekly Promotions Meetings.
Manage and oversee annual on-air and on-site station events, ensuring successful execution and revenue opportunities.
Collaborate with programming, promotions, digital, and market leadership teams to maximize integrated sales opportunities and client success.

Requirements

Bachelor's degree or equivalent combination of education and experience.
Minimum of 5 years of media sales leadership experience, preferably in radio, digital media, or integrated marketing solutions.
Proven track record of leading successful sales teams and consistently achieving revenue goals.
Strong understanding of digital marketing solutions, including streaming audio, OTT/CTV, display advertising, social media, SEM, and targeted digital products.
Exceptional coaching, leadership, and team-building skills.
Strong communication, presentation, and negotiation abilities.
Experience with CRM systems, forecasting tools, and sales performance platforms.
Ability to manage multiple priorities in a fast-paced environment while maintaining a strategic focus.

Skills

Digital marketing solutions (streaming audio, OTT/CTV, display advertising, social media, SEM, targeted digital products)
Coaching
Leadership
Team-building
Communication
Presentation
Negotiation
CRM systems
Forecasting tools
Sales performance platforms

Location

Bay Area
San Francisco
San Jose
Far East Bay

Experience Level

Minimum of 5 years of media sales leadership experience

Education Level

Bachelor's degree or equivalent combination of education and experience

Salary/Compensations

$175,000 + Bonus potential

Benefits

Comprehensive Benefits Package: Medical, Dental, and Vision
Supplement Life Insurance, AD&D Coverage, STD, and LTD coverage
Paid Time Off: 17 PTO days and 10 company holidays
401(k) Retirement Plan: Employer matching
Employee Assistance Program: Free support services

About the Company

Connoisseur Media is a broadcast and digital media company serving audiences, advertisers, and local communities.
Recognized as one of the top 10 radio broadcasters in the U.S., operating 171 radio stations in 37 markets.
Runs a growing digital marketing business.
Creates media that matters, from music and news to community events.
Through Connrex Digital, helps brands thrive with smart strategies, engaging stories, and expert PR.
People are the passion and heart of the Company.
Community-minded, with employees who love getting involved and making a difference.

Equal Opportunity

Connoisseur Media is an Equal Opportunity Employer and participates in E-Verify.
All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Accommodation for the application process is available by contacting 1-877-459-5750 or recruitment@connmedia.com, including full name, contact information, and needed accommodation.