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About the Role

This role supports building relationships with key UK partners to grow awareness of Netflix's Brand Partnerships offering and understand partner goals, planning, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands for Netflix's prominent films and series. As part of the EMEA Marketing Partnerships function, you will work within a multi-disciplinary team, supported by a Senior Brand Partnerships Manager, alongside strategy, creative, and production leads. The role involves building mutually beneficial deals, expanding the Brand Partnerships offering across Netflix channels like custom social, events, and new ad formats, and developing idea-led partnerships for promotional and media channels. You will lead partner discussions, negotiations, manage relationships, and collaborate with the Ads team to drive awareness. This position integrates partnership campaigns into title marketing plans with title marketing, media, publicity, and social teams, focusing on maintaining open communication throughout campaign execution. This is a 12-month fixed-term contract, pivotal for defining and growing brand partnerships, proving Netflix's innovation, and contributing to a new revenue stream.

Responsibilities

Work closely with the UK Ads team to proactively engage and build robust, commercially and creatively viable partnership opportunities.
Own the commercial strategy, pitching, and delivery for specific title opportunities for 2027 end-to-end with the UK ads team.
Collaborate on sponsorship opportunities across the Live programming slate.
Extract insights from partners to inform strategic and creative teams for developing and steering vision from inception to execution.
Serve as a link between sponsorships, solutions, and brand partnerships to build media-based creative solutions for partners.
Work closely with brand strategy, creative, and production to build robust brand partnerships that deliver commercial and conversation marketing results.
Craft clear and concise commercial packages for partners.
Draft and negotiate deal memos and contractual promotional agreements.
Develop memos that articulate clear thinking to guide major decisions or voice opinions within the broader Netflix organization.
Provide clear and robust guidance and feedback to brands.
Educate new prospective partners on Netflix's unique view and approach to brand partnerships, translating goals and ambition.

Requirements

10 or more years of experience developing, negotiating, and executing creative, IP-led, entertainment partnerships or brand campaigns.
Experience working in a quick commercial environment and balancing commercial and creative decisions.
Solid understanding of the media landscape, especially across TV and Social.
Experience within a film or TV environment, either directly in entertainment or brand-side collaborating within entertainment.
Clear and articulate writer, comfortable crafting narratives and developing points of view despite ambiguity.
Understands how strategy informs creative briefs and demonstrates experience working end-to-end in developing marketing campaigns with agencies.
Experience in developing and selling custom partnership solutions for owned media channels.
Able to provide strong input on strategy and a clear point of view on creative work.
Experience and passion for building unique and scalable content marketing programs.
Demonstrated ability to prioritize and drive results.

Skills

Passionate about marketing, brands, and entertainment
Curious about marketing, brands, and entertainment
Strategic thinking
Forward-thinking
Extremely organized
Effective communication
Ability to thrive in a fast-paced environment
Passion for deal-making
Passion for creative marketing
Cultivating relationships with top brand marketers
Ability to work independently
Ability to work as part of a broader team
Comfortable with ambiguity
Ability to seek input from colleagues
Ability to make quick decisions
Dynamic presentation skills
Ability to captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership
Ability to organize, clarify, and communicate complex ideas quickly, succinctly, and accurately
High intellectual curiosity
Strong judgment in the face of ambiguity
Agile
Goal-oriented
Driven to succeed
Up for a challenge
Passion for unique and innovative marketing campaigns
Ability to flourish in unique company culture

Location

Work Type

Full-time contract (12 months)

Experience Level

10+ years of experience

About the Company

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.
Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions.
As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love.
Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with, our culture defining content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.

Equal Opportunity

Inclusion is a Netflix value, and we strive to host a meaningful interview experience for all candidates. Accommodations/adjustments for a disability or any other reason during the hiring process can be requested from your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.