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About the Role

This role seeks an audience-first storyteller to shape the online presence of Chatelaine and Châtelaine, Canada's iconic women's media brands. The individual will lead digital and social strategy across English and French channels, creating content, developing audience growth strategies, and experimenting with new formats to connect with audiences. This position requires a blend of strategy, creation, and editing, with a strong vision for engaging current and new generations of readers.

Responsibilities

Develop and execute digital and social strategies to grow audience, engagement, and brand affinity across English and French platforms.
Build and manage content calendars for web, newsletters, and social channels.
Translate editorial, print, and commercial projects into audience-focused digital experiences.
Monitor audience trends, platform shifts, and emerging opportunities to inform content plans.
Utilize analytics and audience insights to improve performance and inform decisions.
Lead audience and performance reviews, translating insights into actionable plans.
Create, write, edit, and publish compelling content across various platforms, including articles, newsletters, videos, and social posts.
Develop social-first storytelling approaches for Instagram, TikTok, YouTube, Facebook, and future platforms.
Produce and appear in content such as Reels, TikToks, videos, podcasts, and live experiences.
Collaborate with editors, writers, designers, and video producers to bring stories to life natively on each platform.
Work with SJC’s video team to develop new series and audience-focused storytelling initiatives.
Identify trends, conversations, and cultural moments for content participation.
Oversee day-to-day publishing across Chatelaine and Châtelaine digital platforms.
Curate and manage homepages for an engaging, audience-first experience.
Package and repackage stories using strong headlines, imagery, SEO, internal linking, and recirculation strategies.
Collaborate with product, SEO, and development teams to enhance audience experience and discoverability.
Champion best practices for readers to discover more journalism and content.
Explore and implement AI tools for content creation, audience insights, workflow efficiencies, and content optimization.
Test new formats, storytelling approaches, and audience growth opportunities.
Continuously improve workflows and processes for efficiency.
Manage digital budgets and resources responsibly.
Collaborate with editorial, design, video, audience, and commercial teams.
Manage freelancers, contributors, and emerging talent.
Represent Chatelaine and Châtelaine at industry events, conferences, and community activations.
Build relationships with creators, writers, brands, and industry partners.
Contribute to broader brand initiatives across editorial, events, and experiential programs.

Requirements

5+ years of experience creating, publishing, and growing content across digital and social platforms.
Fluency in English and French, with a strong understanding of Québec culture.
Proven track record of building audiences and creating engaging content.
Exceptional writing and editing skills with strong storytelling instincts.
Understanding of effective strategies for Instagram, TikTok, YouTube, newsletters, and emerging platforms.
Comfort on camera, behind the camera, and directing talent.
Ability to balance creativity with audience data and performance insights.
Experience with CMS platforms, social publishing tools, newsletter platforms, and analytics tools.
Understanding of SEO/GEO/AIO fundamentals and online content discoverability.
Highly organized, collaborative, and capable of managing multiple priorities.
Energy, creativity, and a willingness to experiment.

Skills

Content creation
Content publishing
Audience growth
Digital strategy
Social media strategy
Writing
Editing
Storytelling
Instagram
TikTok
YouTube
Facebook
Newsletter management
Video production
On-camera performance
Data analysis
Performance insights
CMS platforms
Social publishing tools
Analytics tools
SEO
GEO
AIO
Organization
Collaboration
Multitasking
Experimentation
Video hosting
Podcast hosting
Live content hosting
Commerce content
Affiliate content
Audience growth testing
AI tools

Experience Level

5+ years of experience

Benefits

Health and Dental Benefits
Employee & Family Assistance Program (EFAP)
Access to online health and wellness resources through Homewood Health
Scholarship program for employees’ children
Exclusive employee subscription rates for SJC publications
Discounted annual GoodLife membership
Participation in the Perkopolis Perk Program for employee pricing at retailers
Inclusive workplace environment

About the Company

Canada’s largest privately owned communications company.
Portfolio includes leading media brands like Toronto Life, Chatelaine, and Maclean’s.
Excels in content creation, publication, and production through studios, ad tech, and print facilities.
Collaborates with North American clients for innovative marketing solutions.
Recognized as one of Canada’s Best Managed Companies for 22 consecutive years.
Values include: Amaze our customers, Be relentlessly curious, Respect every individual as equal, Innovate and adapt with urgency, Contribute to our community.

Equal Opportunity

SJC is an equal-opportunity employer committed to inclusivity and barrier-free recruitment.
Accommodations for interviews are available upon request, handled confidentially.
Equality and respect for all are core values, celebrating diversity in age, orientation, race, and talent.
Fosters a culture that welcomes and respects each individual as equal.