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About the Role

Lead audience growth for Today's Parent across social, newsletters, community, and digital editorial. This hands-on role supports brand development and audience growth through multi-platform content production, including articles, social media, newsletters, and video. Drive social strategy, newsletter development, content output, and content distribution, applying strong editorial judgment and digital experimentation.

Responsibilities

Support the Editor-in-Chief in managing editorial calendars.
Write, edit, and produce digital stories, newsletters, and social content.
Contribute to planning systems and AI workflow development for multi-channel content.
Collaborate with internal and external partners and contributors.
Facilitate expert and community outreach, developing expert-led editorial opportunities.
Foster a culture of experimentation, efficiency, strong editorial judgment, and audience-first digital thinking.
Support editorial needs and brand alignment across affiliate, branded content, and other SJC brands.
Lead daily social planning and publishing, focusing on Instagram and TikTok.
Build and manage social calendars aligned with editorial priorities, seasonal moments, tentpoles, and audience needs.
Oversee story packaging, including captions, framing, rollout timing, and repeat promotion.
Collaborate with design, editorial, and audience partners to create platform-appropriate content and campaigns.
Produce video and audio content and appear on camera.
Own weekly newsletter production.
Support the development and redesign of existing newsletters and newsletter journeys.
Assess and shape opportunities for future newsletter products tied to audience needs or sponsorship.
Build a strategic community layer around Today’s Parent, including parents, experts, and professionals.
Manage community-facing channels.
Build systems for gathering quotes, lived experience, and parent perspectives.
Organize community-sourced input to support reporting, social engagement, and future editorial franchises.
Build practical systems to reduce bottlenecks across editing, social, newsletter, and packaging.
Monitor performance signals and use data to inform packaging, distribution, and editorial decisions.

Requirements

Journalism or a related degree or experience.
Five or more years of experience in digital editorial, audience development, and social strategy.
Strong writing and editing skills.
Experience managing freelancers, creators, or junior editorial staff.
Proven experience strategizing, managing, or growing social channels for a media brand, with strong instincts for Instagram and TikTok.
Experience building or supporting newsletter strategy, production, or growth.
Strong understanding of digital packaging, story promotion, and multi-platform publishing.
Excellent organizational skills and comfort managing multiple projects at once.
Experience using analytics and performance signals to guide content and packaging decisions.
Experience using CMS, newsletter, social scheduling, and editorial workflow tools.
Interest in using AI tools and workflow systems to improve editorial efficiency and output.
Familiarity with SEO and search-driven content strategy.
Ability to move easily between strategic thinking and day-to-day execution.
Enthusiastically stays on top of culture, news, and parenting trends.
Portfolio of content representative of skillsets.
Passion for writing and consuming parenting, lifestyle, service, or family-focused content (Nice to Have).
Experience with community management or audience engagement programs (Nice to Have).
Experience building repeatable editorial workflows or operating systems (Nice to Have).
Comfort working across editorial, social, and newsletter products rather than in a single channel silo (Nice to Have).

Skills

Writing
Editing
Content strategy
Audience development
Social strategy (Instagram, TikTok)
Newsletter strategy
Digital packaging
Story promotion
Multi-platform publishing
Organizational skills
Analytics and performance analysis
CMS usage
Newsletter tool usage
Social scheduling tool usage
Editorial workflow tool usage
AI tools usage
SEO
Search-driven content strategy
Strategic thinking
Day-to-day execution
Community management
Audience engagement
Workflow optimization
Video production
Audio production
On-camera appearance
Freelancer management
Creator management
Junior editorial staff management

Experience Level

Five or more years of experience in digital editorial, audience development and social strategy

Education Level

Journalism or a related degree or experience

Benefits

Health and Dental Benefits
Employee & Family Assistance Program (EFAP)
Access to online health & wellness resources through Homewood Health
Scholarship program available for employees’ children
Exclusive employee subscription rates for SJC publications
Discounted annual GoodLife membership
Participation in the Perkopolis Perk Program
A workplace built for everyone

About the Company

SJC is Canada’s largest privately owned communications company.
Distinguished by a portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s.
Excels in the creation, publication, and production of best-in-class content through comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities.
Collaborates with clients across North America to deliver innovative marketing solutions.
Recognized as one of Canada’s Best Managed Companies for 22 consecutive years.
Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly.
Founded in 1984 by Beverly Topping as a trusted resource for parents.
The online publication speaks to parents in a fun, friendly voice with a positive attitude.
Provides expert advice, first-person stories, and vetted product recommendations to help discover philosophies and ideas.

Equal Opportunity

SJC is an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive.
Committed to creating inclusive and barrier-free recruitment processes and work environments.
Accommodations are available for interviews; contact Human Resources.
Equality and respect for all is one of SJC's founding values and core beliefs.
SJC is a diverse group with associates of all ages, orientations, races, and talents.
Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal.