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About the Role

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. This high-impact Senior Demand Generation Campaigns Manager role drives AI category leadership and pipeline growth, owning strategic, visible initiatives directly tied to revenue. It offers the opportunity to shape AI go-to-market strategy at scale within a collaborative, high-performing marketing team.

Responsibilities

Lead AI-driven integrated marketing campaigns to accelerate pipeline growth and market leadership.
Own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
Translate AI product innovation and positioning into scalable, high-performing campaigns for technical and business audiences.
Lead end-to-end strategy and execution of multi-channel campaigns for AI solutions and use cases, targeting New Logo to Expansion audiences.
Develop full-funnel programs to drive awareness, education, engagement, and pipeline for AI-related offerings.
Translate complex AI capabilities (ML, GenAI, automation, data intelligence) into compelling, outcome-driven campaign narratives.
Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web.
Partner with Marketing Operations to design scalable campaign architectures in marketing automation platforms.
Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive).
Own experimentation strategy, including A/B testing, messaging refinement, and performance optimization.
Collaborate with Product Marketing to integrate AI positioning, competitive differentiation, and use-case storytelling into campaigns.
Partner with Sales and SDR leadership to align campaigns with pipeline goals and ensure strong follow-up motions.
Develop enablement materials supporting AI campaign launches and field activation.
Own pipeline generation from AI integrated campaigns.
Build reporting frameworks and dashboards to measure AI campaign performance and ROI.
Conduct post-campaign analysis and translate insights into strategic improvements.
Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization.
Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases.
Act as a thought partner to leadership on AI go-to-market strategy.

Requirements

6–10+ years of B2B demand generation or integrated campaign experience.
Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions.
Demonstrated success driving pipeline growth through full-funnel integrated campaigns.
Deep understanding of positioning complex AI offerings for technical and executive audiences.
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.).
Hands-on experience with CRM systems (Salesforce).
Strong analytical expertise with experience tying campaign performance to revenue impact.
Experience running account-based or targeted AI campaigns.

Skills

Ability to operate strategically while executing at a detailed level.
Excellent cross-functional leadership skills.
Excellent stakeholder management skills.
Strong analytical skills.

Experience Level

6–10+ years of experience.
Senior individual contributor role.

About the Company

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform.
A leader in Enterprise MCP, trusted by 50% of the Fortune 500.
Cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
Provides enterprise-grade security and continuous innovation.
Fosters a flexible, trust-oriented culture empowering ownership.
Driven by innovation, seeking team players to actively build the company.
Balances productivity with self-care.
Named an “enterprise startup to bet your career on” by Business Insider.
Recognized as one of the top 100 private cloud companies in the world by Forbes’ Cloud 100.
Ranked 17th fastest growing tech company in the Bay Area and 96th in North America by Deloitte Tech Fast 500.
Ranked #1 best company for remote workers by Quartz.